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Elementary, Mr. Watson: Design Intent Over Design Speed

01/14/2026 | John Watson -- Column: Elementary, Mr. Watson
I was recently asked a simple but powerful question: Is there anything available to PCB designers today that would be truly advantageous to them that they’re essentially not using? My answer was yes. However, it reminded me of an experience before Christmas one year when I was killing time at the mall. I had wandered into an Apple Store to look around, and I overheard a customer say, “Yeah, I just need a phone.”

Hall of Fame Spotlight Series: Highlighting Michael Carano

01/14/2026 | Dan Feinberg, I-Connect007
This month’s Hall of Fame spotlight features Michael Carano, a former recipient of the Finnegan Standards Medal, which honors those who have exhibited extraordinary leadership in developing and applying voluntary standards. He is the recipient of the Association’s Dieter Bergman Fellowship Award and was inducted into the Hall of Fame in 2014. Still well known within the industry, many of us have had the pleasure of working with Mike on numerous Association projects and committees over the years.

Confronting an Era of Transformation in Europe

01/13/2026 | Marcy LaRont, I-Connect007
If 2024 and 2025 felt turbulent inside your factory walls, the data now confirms it: Europe’s electronics manufacturing sector has entered a period of significant transition. At productronica, the Global Electronics Association’s industry intelligence team presented an overview of the European EMS industry, and what emerged was more than a portrait of a market cycling down.

Transition Automation to Showcase Recently Patented Soft-Touch Paste Retainers at APEX EXPO 2026

01/12/2026 | Transition Automation
Transition Automation, Inc., the leading provider of high performance metal squeegee blades and holder systems, is proud to highlight the continued success and recent advancements of its Soft Touch™ Paste Retainer system.

Dan Beaulieu: The Man Behind the Marketing

01/06/2026 | Marcy LaRont, PCB007 Magazine
For 20 years, It’s Only Common Sense columnist Dan Beaulieu has inspired readers with practical business wisdom and contagious energy. In this interview, Dan recounts his remarkable journey—from forklift driver to founder of a global marketing firm—and shares his passion for storytelling, collaboration, and helping others find their voice in the PCB industry.
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