Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
The Knowledge Base: Cultivating Your Brand in the Age of Connection
SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 2
MVTec Opens Sales Office in the Benelux Region
February 19, 2025 | MVTecEstimated reading time: 2 minutes
MVTec Software GmbH (www.mvtec.com), a leading international manufacturer for machine vision software, is expanding its presence in the Netherlands, the Flemish part of Belgium, and Luxembourg. The company is opening a sales office in the Dutch city of Utrecht on March 1, 2025, to provide even more direct support to its customers in the Benelux region. Martin Krumey, Vice President Sales at MVTec, explains: “Machine vision technology offers enormous added value for a wide range of applications. In order to achieve this, competent advice directly on site is very important. With our new sales office, we are paving the way for this while also decisively advancing our internationalization strategy in the important Benelux machine vision market.”
MVTec develops and offers the following software products: HALCON, a comprehensive machine vision standard software; MERLIC, an easy-to-use software for developing comprehensive, sophisticated machine vision applications; and the Deep Learning Tool, which facilitates image data labeling for MVTec's deep learning methods.
Seasoned machine vision experts support customers locally
The first MVTec employees at the new sales office in Utrecht are Harm Hanekamp and Roderik Weijenberg. “In Harm and Roderik, we have two highly qualified and experienced local specialists with in-depth machine vision expertise. Our customers in the Benelux region will benefit from sound advice and support from day one,” explains Martin Krumey. As a sales manager, Harm Hanekamp is responsible for sales. He has more than 18 years of experience in the machine vision industry and in MVTec product sales in the Netherlands. “I am very familiar with the entire MVTec portfolio and know the technologies and the company inside out. This expertise helps me explain the advantages and the strategic choice for HALCON, MERLIC and the Deep Learning Tool to our customers,” says Harm Hanekamp.
In the new sales office, Roderik Weijenberg will be providing technical support to customers, conducting evaluations, and supporting the sales team as a technical sales engineer. Familiar with the customer’s perspective, Roderik also has extensive experience in machine vision and working with HALCON. “The machine vision market in the Benelux countries, with its highly specialized value chains in areas such as semiconductor manufacturing or agriculture, places high requirements on industrial image processing. MVTec is excellently positioned with its powerful and hardware-independent software products. I am pleased to help write this success story,” explains Roderik Weijenberg.
New sales office – part of the international expansion strategy
The opening of the new sales office in Utrecht is another step in MVTec's internationalization strategy. The stated goal is to penetrate the market even more intensively and to unlock the existing growth potential together with strong partners. Martin Krumey explains: “Thanks to our partners, the Benelux region is already a very attractive and important market. The potential of machine vision technology is so great that we want to tap into additional untapped market potential with our own specialists. Our colleagues speak the customers' language, are established in the market and familiar with the specific challenges. Thus, companies benefit from excellent service and qualified support directly from the manufacturer.”
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.
Indium Corporation Promotes Two Leaders in EMEA (Europe, Middle East, and Africa) Markets
08/05/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation today announced the promotions of Andy Seager to Associate Director, Continental Sales (EMEA), and Karthik Vijay to Senior Technical Manager (EMEA). These advancements reflect their contributions to the company’s continued innovative efforts with customers across Europe, the Middle East, and Africa (EMEA).
It’s Only Common Sense: Sales as a Team Sport
08/04/2025 | Dan Beaulieu -- Column: It's Only Common SenseAnyone who has played, or even watched, sports knows that it’s not just about scoring points or making big plays—it’s about everyone working together toward a common goal. Sales is no different. Too often, sales is considered an individual activity, with each salesperson striving to hit his or her targets. However, the reality is that sales works best when it’s treated as a team sport, with everyone working toward a common goal.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/01/2025 | Nolan Johnson, I-Connect007We start with the latest report from the Global Electronics Association: North American PCB sales are down 8.6% in June. That might sound grim, but keep reading—there’s more to the story. Bookings are holding steady, and Dr. Shawn DuBravac offers context that paints a more balanced picture. Next, we turn our gaze to India, where mobile phone exports have surged 127-fold over the past decade. That stat alone says volumes about India’s emergence as a force in electronics manufacturing, something we’ll be digging into more deeply in an upcoming SMT007 feature.