Learning with Leo: Drones—Meeting Demand Without Compromise
Nolan’s Notes: Our Spotlight on North America
Global Sourcing Spotlight: Building a Supply Chain That Bends, Not Breaks
MVTec Opens Sales Office in the Benelux Region
February 19, 2025 | MVTecEstimated reading time: 2 minutes
MVTec Software GmbH (www.mvtec.com), a leading international manufacturer for machine vision software, is expanding its presence in the Netherlands, the Flemish part of Belgium, and Luxembourg. The company is opening a sales office in the Dutch city of Utrecht on March 1, 2025, to provide even more direct support to its customers in the Benelux region. Martin Krumey, Vice President Sales at MVTec, explains: “Machine vision technology offers enormous added value for a wide range of applications. In order to achieve this, competent advice directly on site is very important. With our new sales office, we are paving the way for this while also decisively advancing our internationalization strategy in the important Benelux machine vision market.”
MVTec develops and offers the following software products: HALCON, a comprehensive machine vision standard software; MERLIC, an easy-to-use software for developing comprehensive, sophisticated machine vision applications; and the Deep Learning Tool, which facilitates image data labeling for MVTec's deep learning methods.
Seasoned machine vision experts support customers locally
The first MVTec employees at the new sales office in Utrecht are Harm Hanekamp and Roderik Weijenberg. “In Harm and Roderik, we have two highly qualified and experienced local specialists with in-depth machine vision expertise. Our customers in the Benelux region will benefit from sound advice and support from day one,” explains Martin Krumey. As a sales manager, Harm Hanekamp is responsible for sales. He has more than 18 years of experience in the machine vision industry and in MVTec product sales in the Netherlands. “I am very familiar with the entire MVTec portfolio and know the technologies and the company inside out. This expertise helps me explain the advantages and the strategic choice for HALCON, MERLIC and the Deep Learning Tool to our customers,” says Harm Hanekamp.
In the new sales office, Roderik Weijenberg will be providing technical support to customers, conducting evaluations, and supporting the sales team as a technical sales engineer. Familiar with the customer’s perspective, Roderik also has extensive experience in machine vision and working with HALCON. “The machine vision market in the Benelux countries, with its highly specialized value chains in areas such as semiconductor manufacturing or agriculture, places high requirements on industrial image processing. MVTec is excellently positioned with its powerful and hardware-independent software products. I am pleased to help write this success story,” explains Roderik Weijenberg.
New sales office – part of the international expansion strategy
The opening of the new sales office in Utrecht is another step in MVTec's internationalization strategy. The stated goal is to penetrate the market even more intensively and to unlock the existing growth potential together with strong partners. Martin Krumey explains: “Thanks to our partners, the Benelux region is already a very attractive and important market. The potential of machine vision technology is so great that we want to tap into additional untapped market potential with our own specialists. Our colleagues speak the customers' language, are established in the market and familiar with the specific challenges. Thus, companies benefit from excellent service and qualified support directly from the manufacturer.”
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.