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Registration Open for Electrical Wire Processing Technology Expo (EWPTE) 2025
February 24, 2025 | IPCEstimated reading time: 2 minutes
Registration is now open for the Electrical Wire Processing Technology Expo (EWPTE), to be held at Baird Center May 6-8, 2025, in Milwaukee, Wisconsin.
Produced by the Wiring Harness Manufacturer’s Association (WHMA) and IPC, EWPTE is the only trade show exclusively representing the cable and wire harness manufacturing industry, including manufacturers, suppliers, and customers.
With a show floor featuring the industry’s leading suppliers and product innovators, attendees will get exclusive access to new technologies and suppliers to help find solutions to challenging wire problems. There will also be a range of professional development courses with content designed to deliver new information, skills, and techniques related to the cable and wire harness industry.
Technical conference sessions presented by engineers, researchers, academics, technical experts, and industry leaders will provide new technical data and significant results from experiments and case studies and share new techniques and trends of interest. Attendees can also use networking opportunities to connect with industry leaders and subject matter experts.
Brian Schneider, an engineering manager for routed systems at Harley-Davidson Motor Company, will present this year’s keynote address, “Modern Technology Meets Legacy: Harley Davidson’s Wire Harness Integration,” on Wednesday, May 7. Schneider will provide insight into the technology advancements of Harley-Davidson motorcycles, the impacts of wire harness construction, and how Harley-Davidson integrates advanced wire harness technology to meet modern customer demands while preserving the iconic look, sound, and feel that define the brand.
“We welcome attendees from all career stages to EWPTE, where they can learn the latest information about wire harnessing on the show floor, through courses, technical conference sessions, peer-to-peer networking opportunities, and events with exhibitors,” said Parker Garrett, WHMA Board Chair. “Participants at EWPTE will be able to transform the ideas and innovations gained during the event into tangible, real-world solutions and business opportunities.”
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Rachael Temple - AlltematedSuggested Items
The Missing Connection: Wire Harness Quoting Joins the Digital Age
05/01/2026 | Joanne Harris, Tech-2marketingWalk the floor of a modern wire harness manufacturing facility, and the investment in technology is hard to miss. Automated wire cutting and stripping machines process thousands of cuts an hour with sub-millimeter precision. Computerized crimping presses deliver consistent, validated terminations that a hand tool never could. Laser wire markers, automated test benches, and vision-guided assembly stations represent hundreds of thousands of dollars of capital investment, all in service of building a better harness faster and more reliably than the competition.
Mexico’s Wire Harness Pivot Point
04/22/2026 | Nolan Johnson, SMT007 MagazineMexico is a major producer of wire harnesses, but recent U.S. economic policies and Mexico’s domestic issues have had a ripple effect on the industry. Jesus Duarte, vice president of Mexico Assembly Wire Technology and president of Expo Wire Tech, explains the issue in greater depth and how the wire harness industry should respond on its own, rather than just reflect what Tier 1s are doing.
Breaking the Manual Quoting Bottleneck in Wire Harness
04/15/2026 | Nolan Johnson, SMT007 MagazineArik Vrobel has spent more than 35 years in wire harness manufacturing—starting in EL-Com, his father's shop, building it into a nationally recognized contract manufacturer, and ultimately selling to Aptiv/Winchester in 2021. But retirement didn't last long. Within months, Arik was back, not as a manufacturer this time, but as a technologist. His new company, Cableteque, is building the quoting and data automation platform he always wished existed.
Wire Harness Taking a Step in the Right Direction
04/08/2026 | Nolan Johnson, SMT007 MagazineTo fully understand the modernization of wire harness design and assembly, we met with members of the Innovation Advisory Team for the Wire Harness Manufacturer’s Association (WHMA) to outline the current challenges facing wire harnesses and the specific steps to implement a digital data flow from OEM to manufacturer and back. In some ways, the wire harness industry is moving from 19th-century to 21st-century technology. But in the meantime, the real challenge isn’t building the harness—manufacturers are very good at that.
From Panels to Post-its
04/07/2026 | Lorena Villanueva, Global Electronics Association MexicoLast January, I attended the Global Leadership Summit of the Wire Harness Manufacturer’s Association (WHMA) in Las Vegas, and there was a subtle shift in one of the events that everyone could feel. We still had the traditional conference rhythm: strong keynote, well-prepared panels, and smart people in the room. There were also, sometimes, some careful answers—useful, but not always candid. So, I was curious when WHMA introduced a new peer-to-peer format for one session.