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Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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TRI: Inspection Innovations at Focus on PCB Expo
April 9, 2025 | TRIEstimated reading time: Less than a minute
I-Tronik, TRI's distributor, will showcase cutting-edge AI-powered inspection solutions at Focus on PCB 2025, taking place at Fiera di Vicenza, Italy, from May 21–22, 2025.
I-Tronik will exhibit the Award-winning Series TR7700Q SII 3D AOI and 3D SPI TR7007DI Plus. The TR7700Q SII is powered by TRI's AI-powered inspection algorithms, Smart Programming, metrology measurements, and data exchange for Smart Factory applications. The TR7007DI Plus is an industry-leading 3D SPI with Enhanced 2D Lighting for higher uniformity inspection.
TRI's AI-powered solutions include the AI Training Tool, AI Station, AI Verify Host, AI Smart Programming, and more. TRI solutions comply with the latest Smart Factory standards like the IPC-Hermes-9852, IPC-CFX, and IPC-DPMX.
Discover why the largest EMS businesses chose TRI as their Test and Inspection Partner at Focus on PCB Expo 2025.
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Smartphone Production Rises 4% QoQ in 2Q25 as Inventory Adjustment Ends
09/12/2025 | TrendForceTrendForce’s latest investigations reveal that global smartphone production reached 300 million units in 2Q25, up 4% QoQ and 4.8% YoY, driven by seasonal demand and the recovery of brands such as Oppo and Transsion following inventory adjustments.
Worldwide GenAI Smartphone End-User Spending to Total $298 Billion by the End of 2025
09/11/2025 | Gartner, Inc.Worldwide end-user spending on generative AI (GenAI) smartphones is projected to total $298.2 billion by the end of 2025, according to Gartner, Inc. a business and technology insights company. It will represent 20% of total AI end-user spending in 2025.
Smart Eye Receives Milestone AIS Order from Fleet Safety Company Optix
09/11/2025 | Smart EyeSmart Eye, a global leader in Human Insight AI and Driver Monitoring Systems (DMS), announced a milestone order for its AIS system from Optix, a global provider of fleet management solutions. Initially, in 2025, 4,000 commercial vehicles will be equipped with Smart Eye’s technology, marking the first wave of deployments globally.
UHDI Fundamentals: UHDI Technology and Industry 4.0
09/03/2025 | Anaya Vardya, American Standard CircuitsUltra high density interconnect (UHDI) technology is rapidly transforming how smart systems are designed and deployed in the context of Industry 4.0. With its capacity to support highly miniaturized, high-performance, and densely packed electronics, UHDI is a critical enabler of the smart, connected, and automated industrial future. Here, I’ll explore the synergy between UHDI and Industry 4.0 technologies, highlighting applications, benefits, and future directions.
It's Only Common Sense: The Evolution of Prospecting
09/08/2025 | Dan Beaulieu -- Column: It's Only Common SenseCold calling isn’t dead. I don’t care what the LinkedIn gurus or the TikTok “sales coaches” say. Picking up the phone and talking to another human being is still one of the fastest ways to grow your business. But (and it’s a big but), cold calling is different now. The world and buyers have changed. You can’t smile-and-dial like it’s 1987, reading the same tired script, hoping the gatekeeper is too bored to block you. If you’re still cold calling the old way—no research, relationship, or relevance—you’re showing up to a gunfight with a butter knife.