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GEN3 Opens State-of-the-Art Technical Centre for Customers and Industry Professionals
April 14, 2025 | Gen3Estimated reading time: 2 minutes
GEN3 is proud to announce the opening of the A.W Technical Centre. Named in honor of Arthur William Naisbitt—affectionately known as AW—the founder of Concoat (now GEN3) in 1969, the company has since spanned three generations. Today, AW's legacy continues with his son, Graham, and now Grandson, Andrew, at the helm of GEN3. This comprehensive Test Service facility will serve as a hub for customers, industry professionals, and partners, offering hands-on access to GEN3’s industry-leading test and measurement equipment alongside a selection of equipment from GEN3’s principals MBtech, MEK, Finetech, and Reliability Assessment Services Inc.
The facility will offer a wide range of analytical test services in collaboration with Zestron, a global leader in precision cleaning and analytical services. This partnership enables customers to benefit from an extensive suite of testing solutions to optimise their production processes and ensure high reliability.
Offerings include;
- Surface Insultation Resistance (SIR) Testing
- Ionic Contamination Testing /Cleanliness Testing (Replacing the ROSE Test)
- ION Chromatography
- Solderability Testing
- Conductive Anodic Filament (CAF) Testing
- Highly Accelerated Thermal Shock Testing
- Flux / Resin / Coating Layer
- Fourier Transform Infrared Spectroscopy
- & Much More!
The A.W Technical Centre will also provide an interactive experience, allowing visitors to explore live demonstrations of equipment of the full suite of GEN3 equipment, the AutoSIR2+, AutoCAF2+, CM Series Ionic Contamination Testers, MUST3 Solderability tester and Gensonic Stencil Cleaner, visitors will also have the opportunity to demo a selection of equipment from our principals such as the MBTech NC25 & NC29, MEK Inline Equipment and the RAS Inc’s Highly Accelerated Thermal Shock Tester (HATS²™).
"At GEN3, we are incredibly excited to launch our A.W Technical Centre. This is a big investment that strengthens our commitment to innovation, collaboration, and customer support. This facility represents the decades of work from both my Father and Grandfather and enables us to work more closer than ever with our customers and distributors, providing them with advanced solutions and hands-on support. It also reinforces our partnerships across the industry, driving forward new research and development work and advancing our work with helping write industry standards. This is more than just a new space—it’s a milestone in our journey to shape the future of our industry." Andrew Naisbitt, CEO at GEN3”
In addition to equipment demonstrations, the A.W Technical Centre will host webinars, training days, and industry events, providing valuable insights and expertise to engineers and manufacturers.
The A.W Technical Centre is now open to bookings for demonstrations, training, test services & cleaning trials. To learn more about our offerings or to schedule a visit please contact us at sales@gen3systems.com.
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