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"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "

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It's Only Common Sense: Leveraging AI in Your Sales Strategy

09/01/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.

Standard of Excellence: The Human Touch in an Automated World

08/27/2025 | Anaya Vardya -- Column: Standard of Excellence
We live in a world where everything from groceries to tech support is a click away. Automation has revolutionized the way we conduct business. From order tracking systems to AI-powered chatbots, automation can increase speed, improve accuracy, and reduce costs. However, with all that progress comes a critical challenge: How do we ensure that we don’t lose the human touch, the very thing that makes business relationships meaningful?

It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense

08/25/2025 | Dan Beaulieu -- Column: It's Only Common Sense
It’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.

Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course

08/21/2025 | Michelle Te, I-Connect007
For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.

The Marketing Minute: Staying Positive When the Market Isn’t

08/20/2025 | Brittany Martin -- Column: The Marketing Minute
In today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.
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