Estimated reading time: 2 minutes

Dan's Biz Bookshelf: 'The Sale'

Jon Gordon and Alex Demczak have written a compelling and insightful book, The Sale: The Number One Strategy to Build Trust & Create Success. Like Gordon’s previous works, The Sale combines storytelling with actionable lessons and dives into the foundation of all successful relationships: trust.

The Sale goes beyond sales techniques. It’s a guide to understanding what drives success in business and life. With an engaging narrative, Gordon and Demczak’s book will resonate with anyone in business who is facing ethical decisions. The book’s central theme is that success built on trust is not only more fulfilling but also more sustainable in the long run.

The book follows sales professional Matt Williams, who appears to have it all: money, accolades, and an enviable position. However, when faced with an ethical dilemma, Williams questions everything he thought he knew about success. Gordon and Demczak weave lessons into Matt’s journey that feel personal, drawing you into his struggles and triumphs while prompting you to reflect on your values and priorities. 

The Sale positions trust as a business strategy. In an era where quick wins and short-term gains often dominate, The Sale reminds us of the power of honesty, transparency, and ethical behavior. Gordon and Demczak outline practical ways to cultivate trust with clients, colleagues, and partners, making it clear that trust is the foundation of sustained success.

The book’s lessons are simple, profound, and easily digestible. The authors emphasize listening to understand rather than to respond, being transparent when it’s uncomfortable, and putting the needs of others before your own. 

Gordon and Demczak include practical strategies and tools that readers can immediately apply, whether they’re in sales, leadership, or any field where building relationships is key. From fostering deeper connections with clients to making tough decisions that align with your values, the lessons are applicable across industries.

The Sale is a must-read for anyone seeking a meaningful and impactful approach to success. It’s perfect for leaders, team members, and entrepreneurs who want to build trust and foster genuine relationships in their personal and professional lives.

By the time you finish the book, you’ll feel equipped to make better decisions, build stronger relationships, and redefine success in a way that prioritizes integrity and trust.

If you’re ready to transform the way you approach your work and your life, The Sale is a book you can’t afford to miss. 

Dan Beaulieu is president of D.B. Management Group.

Title: The Sale: The Number One Strategy to Build Trust & Create Success
Author: Jon Gordon and Alex Demczak
Copyright: 2022 Wiley
Pages: 176 Pages
Price: $12.03