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Powering Progress: Summer 2025 Community Magazine Now Available

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It is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.

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Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.

Nolan’s Notes: Finding Your Sweet Spot

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I grew up in the U.S. Pacific Northwest, where I still call home. In my early years, the region’s economy was fueled by forestry, agriculture, and fisheries. Tektronix ruled the economic landscape, of course, and Nike was just emerging from the University of Oregon track and field program. Intel wouldn’t remake my hometown of Hillsboro, Oregon, for a few more years, so my upbringing was mostly farmland and fishing boats. My dad worked at Tektronix with a side gig operating a commercial fishing boat in the summer.
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