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Technica USA Welcomes Bill Dodd of Essemtec to the Bay Area
July 28, 2025 | Technica USAEstimated reading time: 1 minute
Technica USA was pleased to welcome the good news regarding Essemtec’s decision to relocate Bill Dodd, Applications Engineer, from Boston to the Bay Area.
Bill brings with him a wealth of experience in Essemtec’s advanced equipment and technology. His seven years of expertise in the PCBA market will provide further support to our customers in identifying effective application solutions and addressing challenges in their manufacturing processes.
Essemtec, a leading manufacturer of dispensing, jetting, and placement equipment, offers a range of innovative products, including the PUMA 2 —an all-in-one solution ideal for New Product Introduction (NPI) applications and small production runs. This system allows manufacturers to test and validate new designs without disrupting ongoing production lines.
During a recent visit to San Jose for mid-year meetings, the PCBA Sales Team at Technica had the opportunity to meet and welcome Bill to the region and discuss collaborative initiatives aimed at enhancing customer support and engagement.
Jason Perry, President of Technica USA, stated: “We are excited to have Bill based in the Bay Area to work alongside our team to provide application support and demonstrations for our customers. With the
PUMA 2 and TARANTULA systems now installed in our San Jose Demo Center, and Bill’s technical knowledge on hand, we anticipate an increase of interest in conducting demonstrations of Essemtec’s many solutions.”
Bill will be working out of the Technica San Jose facility until the completion of the new Nano-Dimension San Jose office and applications lab.
Contact Yannick Green, ygreen@technica.com, of Technica or Frank Santos, Frank.Santos@nano-di.com, to arrange your private demonstration.
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The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.