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Spotlight on Mexico
Mexico isn’t just part of the electronics manufacturing conversation—it’s leading it. From growing investments to cross-border collaborations, Mexico is fast becoming the center of electronics in North America. This issue includes bilingual content, with all feature articles available in both English and Spanish.
Production Software Integration
EMS companies need advanced software systems to thrive and compete. But these systems require significant effort to integrate and deploy. What is the reality, and how can we make it easier for everyone?
Spotlight on India
We invite you on a virtual tour of India’s thriving ecosystem, guided by the Global Electronics Association’s India office staff, who share their insights into the region’s growth and opportunities.
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PARMI USA Expands Mexico Presence with the Addition of Omar Lopez as Sales Manager for Northern Region
July 29, 2025 | PARMI USAEstimated reading time: 1 minute
PARMI USA, INC., a leader in advanced 3D inspection systems, is pleased to announce the hiring of Omar Lopez as Sales Manager for Northern Mexico. This strategic addition supports PARMI’s expanding operations and growing customer base in one of the most active manufacturing regions in the Americas.
Based in Monterrey, Omar brings more than 10 years of experience in electronics manufacturing and capital equipment sales. Prior to joining PARMI, he served as Regional Sales & Key Account Manager at Kurtz Ersa Inc., where he led sales growth and supported key customers across Mexico. His career has also included technical and engineering roles at Johnson Controls and Acuity Brands, giving him valuable insight into the needs and challenges of SMT production environments.
“We’re excited to welcome Omar to the PARMI team,” said Juan Arango, Head of Sales and Business Development at PARMI USA. “He brings a strong blend of technical knowledge, regional experience, and customer focus that will help us continue to deliver exceptional results in Northern Mexico.”
Omar holds a Master’s in Business Administration and Finance from Universidad del Valle de México and an Engineering Degree in Mechatronics from Universidad Autónoma de Nuevo León. Certified in Six Sigma and Lean Manufacturing, and fluent in both English and Spanish, Omar is well-equipped to support complex projects and technical collaboration with manufacturers in the region.
In his new role, Omar will focus on helping customers achieve their production goals through tailored inspection solutions.
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Rachael Temple - AlltematedSuggested Items
Five Ways to Revolutionize EMS Sales With AI
10/22/2025 | Nolan Johnson, SMT007 MagazineIf you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.
The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.