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It’s Only Common Sense: Complexity Is the Enemy of Profit

05/11/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Complexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.

May SMT007 Magazine: Putting North America in Focus

05/04/2026 | I-Connect007 Editorial Team
A North America spotlight exploring tariffs, reshoring, AI demand, and supply chain challenges. Plus, insights on cybersecurity, workforce development, and the evolving role of U.S. electronics manufacturing. Read this issue of SMT007 Magazine now and see where the region is headed.

ASC’s John Johnson Bullish on the U.S. and High-tech PCBs

04/28/2026 | Marcy LaRont, I-Connect007
It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.

The Next Generation of Leadership: New Student Board Member Aubrey Smith 

04/10/2026 | Marcy LaRont, I-Connect007
At APEX EXPO 2026, the next generation of industry leadership was on full display with the introduction of Aubrey Smith, the Global Electronics Association’s newest Student Board Member. She’s a third-year electrical and electronics engineering student at the University of Georgia and a first-year participant in the Emerging Engineer Program. Aubrey represents the curiosity, initiative, and openness that define tomorrow’s innovators.

Insulectro Technology Village to Feature 30 Powerchats at APEX EXPO in Booth 4237

03/04/2026 | Insulectro
Insulectro, the largest distributor of materials for use in the manufacture of PCBs and printed electronics, will present its popular and successful 13.5-minute PowerChats™ during this year’s IPC APEX EXPO at the Anaheim Convention Center, March 17-19, 2026.
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