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Register Now for the HATS²™ Technical Day at GEN3 HQ
August 5, 2025 | GEN3Estimated reading time: 1 minute

GEN3 a world-leading manufacturer of testing, measurement and production solutions for electronics reliability. Headquartered in Farnborough, UK, GEN3 is announcing the final call for registrations to attend the exclusive HATS²™ Technical Day — a hands-on, live demonstration event showcasing the Highly Accelerated Thermal Shock Tester (HATS²™), the groundbreaking innovation from industry pioneer Bob Neves.
Location: GEN3 Headquarters
Date: September 10th 2025
Register: sales@gen3system.com
With overwhelming interest from across the electronics manufacturing and testing sectors, this is your chance to experience first-hand the system that’s redefining thermal shock testing standards. Whether you're involved in reflow simulation, robustness testing, HATS² testing, or seeking alternatives to IST, this event delivers the insights and performance validation you need.
Highlights of the Day:
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- Reflow profiling
- Cycling parameters & precision control
- Emulation of other test technologies
- Comparative testing: HATS²™ vs. legacy systems
- Data output, automation, and advanced system capabilities
- Interactive Sessions led by Bob Neves and GEN3’s technical team
- Bring Your Own “D” Coupons – Test your materials live on the HATS²™ system
This is a rare opportunity to go beyond the brochure and get hands-on with the very system generating buzz throughout the electronics test industry. You'll witness real-time results, validate performance, and explore the system’s full potential.
Can't Attend in Person? Join the HATS²™ Webinar!
In response to demand, GEN3 is also offering a virtual HATS²™ Webinar, giving remote attendees the chance opportunity to learn about the system from Bob Neves and ask questions.
To reserve your spot for the in-person event or webinar, contact sales@gen3system.com.
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
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08/26/2025 | John Watson -- Column: Elementary, Mr. WatsonI’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.
Inventing the Future: An Interview with Dr. Ed Schweitzer
08/20/2025 | Barry Matties, I-Connect007Dr. Edmund O. Schweitzer III, founder of Schweitzer Engineering Laboratories (SEL), has a corner office in the company’s world headquarters in Pullman, Washington. Forty-two years after his SEL-21—the first microprocessor-based digital protective relay—ushered in a new era of power-system protection, he has forever changed the way the world safeguards its electric grids. In this three-hour conversation, Dr. Schweitzer reveals that he remains excited to get to work each day, unpacking the “better, cheaper, faster, simpler” mantra that’s still driving SEL’s innovation, and the culture glue that keeps more than 7,000 employee-owners rowing in unison.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Global PCB Connections: Let the Spec Fit the Board, Not Just the Brand
07/17/2025 | Markus Voeltz -- Column: Global PCB ConnectionsIf you’ve ever seen an excellent PCB quote delayed, or worse, go cold because of a single line on the fab print, you’re not alone. Often, that line reads something like, “Use 370HR only,” or “IT-180A required.” These and other brand-name materials are proven performers, but unless your design needs that specific resin system (say, for RF performance, thermal reliability, or stringent CAF resistance), you may inadvertently be holding your job hostage.
IPC Hall of Fame Spotlight Series: Highlighting Bob Neves
06/11/2025 | Dan Feinberg, I-Connect007Many IPC members who have contributed significantly to IPC and our industry have been awarded the IPC Raymond E. Pritchard Hall of Fame (HOF) Award. This Hall of Fame spotlight features industry veteran Bob Neves, who joined IPC in 1986 and was inducted into the IPC Hall of Fame in 2007.