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TrendForce’s latest investigations reveal that the ramp-up of NVIDIA’s Blackwell platform shipments in 2Q25, combined with continued expansion of general server deployments by North American CSPs, significantly boosted demand for enterprise SSDs.
Total revenue for the top five brands surpassed US$5.1 billion, representing 12.7% QoQ growth. However, shortages of DDR4 and extended lead times for controller IC substrates created board supply constraints, which in turn shaped market share dynamics and revenue performance among vendors.
TrendForce noted that future competition in the enterprise SSD sector will center around three key factors: rapid technology iterations driven by AI workloads, the rise of Chinese players challenging international suppliers, and the ongoing need for vendors to balance new and legacy production capacity. Supply-demand mismatches may become the norm, making precise capacity planning and supply chain management critical for profitability.
Samsung maintained its leadership position, with revenue holding steady at $1.9 billion. Its broad adoption in North America and insulation from DDR4 shortages enabled the company to capture a large share of rush orders, reinforcing its dominant market share.
SK Group (SK hynix + Solidigm) posted the strongest growth momentum, as surging demand for high-capacity SSDs and doubled order volumes from key North American CSPs drove revenue to $1.46 billion, up 47.1% QoQ, and marking a new high for the group.
Micron reported revenue of $784.6 million, down 7.9% QoQ, but held onto the third position. Some delays in validation and ramp-up of its large-capacity products may constrain its growth in the second half of the year.
Kioxia delivered a standout performance, with revenue rising 32.5% QoQ to $750 million and market share climbing to 13.7%, ranking it fourth. Its leadership in hybrid bonding technology, which is critical for enabling high-speed AI applications, has become a major competitive advantage.
SanDisk generated about $213 million, down 8.2% QoQ. While shipments continued to rise, SanDisk’s limited penetration in enterprise SSDs left it trailing competitors in AI server and data center deployments. The company has turned its focus to next-gen product development, and recently welcomed SK hynix into its High Bandwidth Flash (HBF) R&D alliance to bolster its technical edge.
