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Suggested Items

It’s Only Common Sense: Why Should They Take Your Call?

09/14/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Think about the customer receiving your sales call. She’s dealing with material shortages, changing laminate allocations, extended component lead times, tariff questions, unpredictable transportation costs, and management pressure to protect both delivery and margin. Then the phone rings, and a salesperson asks, “Do you have anything I can quote?” It’s time to rethink that relationship. Call customers because you have information that could help them make a better decision, not because you want an order. Instead of asking, “What can you give me?” you are saying, “Here is something you should know.” Now you are a resource, not an interruption.

PCBAA: Backpedaling on Requirement to get Chinese Printed Circuit Boards out of the Defense Industrial Base is Unacceptable

09/09/2026 | PCBAA
Five years ago, Congress provided guidance to the Pentagon to create a plan to remove Chinese, Russian, Iranian, and North Korean content from critical defense supply chains: certainly adequate time for this important work to be done.

It’s Only Common Sense: How to Demonstrate Grace Under Pressure During Tough Times

09/04/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Anyone can feel confident when orders are flowing, materials are available, lead times are reasonable, and customers are happy. It’s easier to return calls, make promises, smile during meetings, and talk about partnership. The real test comes when everything goes wrong. True professionals demonstrate grace under pressure. They remain calm when customers are angry and tell the truth even when it is uncomfortable. They accept responsibility, search for solutions, and keep moving forward.

It's Only Common Sense: Your Expertise Builds Your Brand

08/31/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Before a prospective customer ever calls you, visits your facility, or sends you an RFQ, there’s a good chance they’ve already checked you out. What did they find? Your website, technical articles, LinkedIn posts, case studies, and even what turns up in an AI search are forming an impression of your company before your salesperson ever gets in the door. Like it or not, that’s part of selling today.

Happy’s Tech Talk #49: Stop! Do You Have a Digital Strategy for the Future?

08/11/2026 | Happy Holden -- Column: Happy’s Tech Talk
I am sure you have been wondering how you will survive this new age of AI, tariffs, China, and the ever-increasing cost of materials and PCB equipment. You cannot just sit back and watch it roll over you. If you wish for your company to survive, you need a “digitalization strategy,” and that includes a way to afford it.
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