Driving Innovation: Inner Layer Alignment Methods in PCB Production
Trouble in Your Tank: Metallizing Flexible Circuit Materials—Mitigating Deposit Stress
It’s Only Common Sense: Sales as a Team Sport
Schmoll Keeping an Eye on the Future--and on LDI
March 16, 2015 | Barry Matties, I-Connect007Estimated reading time: 4 minutes
Thomas Kunz, at the helm of Schmoll Maschinen, GmbH as president since 1993, discusses the company’s lengthy history, current scope, and what he sees as a steady progression in directions that make sense to customers.
Barry Matties: What year did you start your business?
Thomas Kunz: Schmoll is a company with long tradition in mechanical engineering, founded in 1943. I took it over in '93. Ever since, we try to be a good, reliable and owner-driven enterprise. Basically we are marketing world-wide. All together, we have 10,000+ installations in the market and every year we add another 500 to 600.
We entered the Asian market in the late '90s and had to build up an image there, and we also built up our own marketing force. Unlike many other companies, we supply direct service, maintenance, installation, project management, and sales with about 200 people on our payroll.
Matties: When you started your organization primarily with drilling equipment, yes?
Kunz: Yes, that's our main business—drilling and routing.
Matties: Now you're bringing some direct imaging equipment to the market. Have you been working on this for some time?
Kunz: It is part of a bigger plan, where we set up a new department for optical technologies, which also includes laser drilling and cutting equipment.
We can see that the market for drilling and routing is nice, but we see developments happening much faster in other areas. We understand ourselves as a registration company, which today includes drilling, routing, X-ray, post-etch punch and before said laser machines.
We see the laser direct imaging as a natural follow-up of that, especially considering that we have quite some experience in the imaging part, as represented by Bacher, which is part of our group.
LDI requires different machines than traditional ones. We decided to develop these machines in Schmoll, and we took advantage of the guys that had application knowledge in Bacher, and so we put it together.
Matties: Is automation an issue for you in China?Page 1 of 3
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: Sales as a Team Sport
08/04/2025 | Dan Beaulieu -- Column: It's Only Common SenseAnyone who has played, or even watched, sports knows that it’s not just about scoring points or making big plays—it’s about everyone working together toward a common goal. Sales is no different. Too often, sales is considered an individual activity, with each salesperson striving to hit his or her targets. However, the reality is that sales works best when it’s treated as a team sport, with everyone working toward a common goal.
Nordson Corporation Announces Earnings Release and Webcast for Third Quarter Fiscal Year 2025
07/31/2025 | Nordson CorporationNordson Corporation today announced it will release third quarter fiscal year 2025 earnings on August 20, 2025, after the close of the market.
SES AI Accelerates Timeline for Revenue Growth and Profitability with Acquisition of UZ Energy
07/31/2025 | BUSINESS WIRESES AI Corporation, a global leader in the development and manufacturing of AI-enhanced high-performance Li-Metal and Li-ion batteries, today announced it has executed a definitive agreement to acquire 100% of UZ Energy, an energy storage systems (“ESS”) provider, for a purchase price of approximately $25.5 million, subject to earnout adjustment based on the achievement of specified financial targets.
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.