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10/16/2026 | Michelle Te, I-Connect007
Working from home really has its perks, especially when it comes to driving. I don’t miss the commute time, driving in the rain, or having to maneuver around everyone else going to work or coming home. Simply popping up to my desk in the morning is such a benefit. But what I do miss is being physically with my coworkers and the interactions that can happen when you’re all together. You just don’t get the synergy over a Teams call that you can get in person. Even more, being together fosters a sense of camaraderie you can’t get any other way.

The Marketing Minute: Marketing Is a Team Sport

10/14/2026 | Brittany Martin -- Column: The Marketing Minute
Last week, my colleagues and I traded our desks and daily responsibilities for a team-building scavenger hunt in Schaumburg, Illinois. Armed with clues, we spent the afternoon in small groups tracking down local landmarks, taking ridiculous, posed photos, and working together to complete challenges that had very little to do with our actual jobs. Or so I thought.

Microscreen Welcomes Kristy Jackson as Senior Marketing Manager

09/22/2026 | Microscreen
Microscreen, a U.S. manufacturer specializing in high-precision SMT solder stencils and custom tooling solutions, has named Kristy Jackson, MBA, its new Senior Marketing Manager.

Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’

09/15/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Occasionally, a business book comes along that makes you stop and say, “Yes, this makes sense. Why are we making it so complicated?” Donald Miller’s "Building a Story Brand 2.0: Clarify Your Message So Customers Will Listen" is that kind of book. I have spent most of my career working with companies on sales, marketing, branding, positioning, and business development. One of the biggest problems I see is that companies have a very difficult time explaining what they do in a way that customers actually care about. They know their own company too well.

The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.
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