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It’s Only Common Sense: Become the Person Who Knows What Happens Next

11/09/2026 | Dan Beaulieu -- Column: It's Only Common Sense
The best salesperson in the room is not always the one with the lowest price. It is not even necessarily the one who produces the fastest quotation, represents the largest company, or carries the thickest product catalog. The most valuable salesperson is the one customers trust to tell them what is coming next. This is especially true in today’s PCB and PCBA industry.

It’s Only Common Sense: AI Makes Preparation Easier and Excuses Harder

11/02/2026 | Dan Beaulieu -- Column: It's Only Common Sense
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The Global Electronics Association announced the September 2026 findings from its North American Electronics Manufacturing Services (EMS) Statistical Program. The book-to-bill ratio stands at 1.68.

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The Marketing Minute: Marketing Is a Team Sport

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Last week, my colleagues and I traded our desks and daily responsibilities for a team-building scavenger hunt in Schaumburg, Illinois. Armed with clues, we spent the afternoon in small groups tracking down local landmarks, taking ridiculous, posed photos, and working together to complete challenges that had very little to do with our actual jobs. Or so I thought.
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