What’s The Scoop? Scoop Has a New Brand Identity

Estimated reading time: 2 minutes

Scoop, a global marketing and communications agency, today announced the launch of their revised brand identity and associated company collaterals.

Scoop is all about supporting our clients to communicate their brand and their products in the electronic manufacturing marketplace and new recruit and former Flextronics Marketing Director, Gayle Paterson was keen to make sure Scoop did the same.  As a result Gayle has given Scoop a total brand refresh and the entire Scoop team are very happy to reveal a new logo, website and advertising campaign as the first phase of the re-brand which follows a period of expansion for the business that has brought many new accounts and the addition of key team members in Europe, USA and Asia.

Philip Stoten, founder of Scoop, explains, “Scoop was established with the express desire of supporting customers’ needs and simplifying the process of content planning, production and publishing and proving its value whilst answering their frustrations with agencies that did not know their product, their customers or their industry.  The only way to do this is to continuously invest in talent to provide the very best marketing and communications services to our clients.  Scoop’s new messaging promotes our strong and established links to industry experts, thought-leaders and the media and reiterates that we are here to understand and support our clients objectives.”       

Gayle Paterson, partner at Scoop, who leads the company’s marketing initiatives, added “Following a successful year, both in terms of new business and company development, Scoop has evolved to such a degree that we felt that we needed to launch a revised brand with relevant tools, literature and collateral to accurately reflect who we are.”

“This is an exciting time for Scoop,” Gayle continues. “As the electronics manufacturing industry innovates, so does Scoop.  We believe our new brand identity mirrors our industry’s confidence.  Vibrant, almost electric colours, fused with contemporary typography, bespoke industry specific imagery and our new Scoop logo, reflect the creativity we have harnessed at Scoop.  Our new website, wearescoop.com, uses calming, yet influential palette tones to capture our new identity and reflect Scoop’s growing reputation as a brand innovator.  The new website will increase Scoop’s online presence which includes social media, as well as a solid foothold in the industry’s media.”

For more information about Scoop’s marketing and communications solutions please visit click here.

About Scoop

Scoop is the only marketing company owned and staffed by experienced journalists and marketers dedicated exclusively to the electronics manufacturing industry.  Our team of experienced journalists, marketers and consultants plan, produce, publish and prove content that is informative and focused to your brand and targeted at the right audience to create successful thought leadership and lead generation campaigns.

Scoop is actively involved in all key industry events, and together with an established network and strong relationships with the media, industry experts and thought-leaders, Scoop is perfectly placed to push a client’s message out through a tailored mix of channels. 

Whether through press releases, interviews, white papers, infographics, articles, webinars, videos, blogs, round-tables, speaker opportunities or social media, Scoop can handle the entire marketing communications mix or work on a more specific and focused project-by-project basis.