Dan’s Biz Bookshelf: Four Important Books You Need to Read (Not Just Say You Have)
The Marketing Minute: Cracking the Code of Technical Marketing
Companies will Thrive and Fail in the Age of the Customer in 2016
November 2, 2015 | Forrester ResearchEstimated reading time: 3 minutes
For more detail on the top 10 critical success factors and to download a guide, please visit Forrester’s blog. These trends and others will be discussed at Forrester’s Age Of The Customer Executive Summit, Nov. 2-4, 2015, in Sarasota, Florida.
About Forrester Research
Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
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