For Pioneer MuTracx, the Future Looks Bright

Estimated reading time: 8 minutes

de Geus: About Sioux’s acquiring of the MuTracx company we’ve seen only positive reactions. We’ve had a lot of discussion with a lot of partners and that's seen as a positive development because with MuTracx being part of a larger, more mature and stable company, the whole aspect of going into business with MuTracx as a smaller startup company has disappeared. I think the whole Whelen story has caught the attention of a lot of people, especially around being able to go from CAM to etch in a few minutes. For productronica, we usually get an email burst and normally you would get a few percentages of reaction; we've got 40–50% more reaction due to the article that came out recently and all that it said about Whelen. This has really caught on; we’ve seen more traction and that's where we are now.

Matties: As you get the second and third installations it's only going to go up. When you and I first met there was some transition going on in leadership. How has that process worked out?

de Geus: It's fully executed so we are now fully in business and the whole process is done. We're up and running. We are engineering and making new leaps. It's all been laid down.

Starkey: Is there anything that we should have discussed today that we may have missed?

de Geus: No, I am very thrilled to be here. This is my first visit to productronica and I see a lot of opportunities. I think we can be of tremendous help to this industry. Also, by being cleaner, we can really add something to this industry. Our Lunaris machine inside the process line can be optimized for the environmental aspect of things. Having a clean PCB production adds value to not pollute our world so our children have nothing to live in. I think we can really turn something around in this industry.

Starkey: That's true, I think all of the fundamental benefits, environmental benefits, space benefits and production benefits are really understood by the market. The market was waiting to see someone who would be the first. Where I come from a pioneer is a guy lying face down in the desert with an arrow in his back, but once someone has taken the first step and proven it, then everyone else who has been sitting on the fence up until now will move off the fence to do further work.

Matties: That's good to be first to market, proven and ready to go. What about market conditions? How do you think that's going to affect sales for you?

de Geus: My perception is that there are possibilities from the U.S. market, possibly Asia somewhat, but I think in the end we'll also go there.

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