Dan’s Biz Bookshelf: ‘In Defense of a Liberal Education’
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
For Pioneer MuTracx, the Future Looks Bright
December 7, 2015 | Pete Starkey, Barry Matties - I-Connect007Estimated reading time: 8 minutes
de Geus: No, I am very thrilled to be here. This is my first visit to productronica and I see a lot of opportunities. I think we can be of tremendous help to this industry. Also, by being cleaner, we can really add something to this industry. Our Lunaris machine inside the process line can be optimized for the environmental aspect of things. Having a clean PCB production adds value to not pollute our world so our children have nothing to live in. I think we can really turn something around in this industry.
Starkey: That's true, I think all of the fundamental benefits, environmental benefits, space benefits and production benefits are really understood by the market. The market was waiting to see someone who would be the first. Where I come from a pioneer is a guy lying face down in the desert with an arrow in his back, but once someone has taken the first step and proven it, then everyone else who has been sitting on the fence up until now will move off the fence to do further work.
Matties: That's good to be first to market, proven and ready to go. What about market conditions? How do you think that's going to affect sales for you?
de Geus: My perception is that there are possibilities from the U.S. market, possibly Asia somewhat, but I think in the end we'll also go there.
Matties: The biggest issue for you in Asia is speed.
de Geus: Absolutely.
Matties: How are you addressing that?
de Geus: We were thinking about improving throughput over time by going for dual engine systems, so doubling capacity as a way to move forward.
Matties: That would be up to 100 panels? I imagine you have to be at around 100 panels to satisfy the Asian market.
de Geus: You have to be around that figure.
Matties: Is that achievable?
de Geus: Yeah, we can do it. It's not complete this moment, but we’re doing the architecture and are prepared for this kind of scenario.
Matties: Thanks for catching up with us, Arnoud, it’s been nice seeing you again.
De Geus: Thank you both.
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