It’s Only Common Sense: Customers Need Confidence More Than Low Prices
Dan’s Biz Bookshelf: Revisiting 'The Popcorn Report'
Richardson: That's good feedback for me to know, thank you. I think even the smallest things like that are very important, to make sure that the room is set and ready for each session.
Goldman: Communication has gotten easier as technology has improved, which helps. All of that helps.
Richardson: It does.
Goldman: How are things going at IPC? Any changes you can tell us about?
Richardson: Many changes are happening within our staff, which is growing. We have a membership area that is taking off. We have our Validation Services that has been put into place. But in terms of all of those changes, they don't so much affect the technical conference. If and when they do, I will be adaptable and ready. I've done this for so long that I will be able to say, "Yes that will work," or "No that will not," or, "I can work around that.”
The only challenge that really gets me every year is that, when we're at the venue, we have to work with local temporary staff, because they don't know “how it goes” (how the conference is different from other parts of the event) and they don't know the rhyme or reason behind certain things. You can't fault them and we need their help. That's just how it is. It's just a matter of retraining.
Goldman: They're probably new people every time, right?
Richardson: Yes, and It's not a bad thing. It's just one of those things that's challenging because you're on-site and the event is very busy and full of attendees. I'm excited and all of my energy is there. I'm ready to go. Then I have to take a moment out to stop and explain things. If they have a question, I want to answer it. I want to make sure that they're doing the best job for IPC, because they’re there on behalf of IPC.
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