The Marketing Minute: Staying Positive When the Market Isn’t
Marcy’s Musings: Continuing to Invent the Future With SEL
It’s Only Common Sense: Why Failure Is an Opportunity for Growth
Behind the Scenes with IPC Technical Conference Coordinator Toya Richardson
December 9, 2015 | Patty Goldman, I-Connect007Estimated reading time: 9 minutes
Richardson: That's good feedback for me to know, thank you. I think even the smallest things like that are very important, to make sure that the room is set and ready for each session.
Goldman: Communication has gotten easier as technology has improved, which helps. All of that helps.
Richardson: It does.
Goldman: How are things going at IPC? Any changes you can tell us about?
Richardson: Many changes are happening within our staff, which is growing. We have a membership area that is taking off. We have our Validation Services that has been put into place. But in terms of all of those changes, they don't so much affect the technical conference. If and when they do, I will be adaptable and ready. I've done this for so long that I will be able to say, "Yes that will work," or "No that will not," or, "I can work around that.”
The only challenge that really gets me every year is that, when we're at the venue, we have to work with local temporary staff, because they don't know “how it goes” (how the conference is different from other parts of the event) and they don't know the rhyme or reason behind certain things. You can't fault them and we need their help. That's just how it is. It's just a matter of retraining.
Goldman: They're probably new people every time, right?
Richardson: Yes, and It's not a bad thing. It's just one of those things that's challenging because you're on-site and the event is very busy and full of attendees. I'm excited and all of my energy is there. I'm ready to go. Then I have to take a moment out to stop and explain things. If they have a question, I want to answer it. I want to make sure that they're doing the best job for IPC, because they’re there on behalf of IPC.
Page 3 of 4
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Flexible Circuit Technologies to Host Free Flex Heater Webinar
08/18/2025 | Flexible Circuit TechnologiesGlobal Supplier of flexible circuits, flex design services, and assembly/box-build services, Flexible Circuit Technology will host their latest webinar, "Thermal Precision Meets Flexibility: The Technology Behind Heater Circuits" on Tuesday, August 26th, 2025 at 11 AM EDT.
A.R.T. Ltd. Nominated in Four Categories at 2025 Instrumentation and Electronics Industry Awards
08/11/2025 | A.R.T. Ltd.Advanced Rework Technology Ltd. (A.R.T. Ltd.), a leading provider of electronics training and consultancy, has been shortlisted in four categories at the 2025 Instrumentation and Electronics Industry Awards, including Industry Personality, Academic Support, Rising Star, and Best Customer Service.
EMC Taiwan Receives IPC-4101 Qualified Products Listing Certification
08/08/2025 | Global Electronics AssociationIPC’s Validation Services Program has awarded an IPC-4101 Qualified Products Listing (QPL) to Elite Materials Co. (EMC), an electronics base material manufacturing company headquartered in Taoyuan City, Taiwan.
Global Excellence in PCB Design: The Global Electronics Association Expands to Italy
08/07/2025 | Global Electronics AssociationIn today's rapidly evolving electronics industry, printed circuit boards (PCBs) serve as the critical backbone influencing the success, reliability, and time-to-market of countless products. Recognizing this essential role, the Global Electronics Association (formerly IPC), a worldwide leader in electronics standards, certification, and education, is now expanding its internationally acclaimed PCB design training to Italy.
Dana on Data: Best Practices in Interpreting Drawing Notes—‘Use Latest Revision’
08/07/2025 | Dana Korf -- Column: Dana on DataThe global nature of electronics manufacturing requires clear, consistent, and precise communication, particularly in technical documentation. An area where miscommunication often arises is in interpreting drawing notes—small lines of text with the potential to dramatically impact product quality, manufacturing efficiency, and customer satisfaction.