Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’
It’s Only Common Sense: Why Should They Take Your Call?
"It will be possible to save data invisible to the naked eye. This includes serial numbers or bar codes of products and other information. The technology can also be used to combat fraud and forgery, as the products will be labelled in way that makes them very difficult to reproduce. It will be easier to determine whether the product is an original or a copy."
The new laser printing technology can also be used on a larger scale to personify products such as mobile phones with unique decorations, names, etc. Foreign companies producing parts for cars, such as instrument panels and buttons, are already taking a keen interest in the technology as it can simplify the production. Today, the large number of different instrument panels must be adapted to the various accessories that the car has, including airconditioning, USB, cigarette lighters, etc.
The technology has been patented, and the researchers will now focus on developing the technology, so that it can replace the conventional laser printers that we have at our offices and in our homes.
Page 2 of 2
