It’s Only Common Sense: Win the Sale Before the RFQ Arrives
The Marketing Minute: Marketing Is a Team Sport
As citizen awareness and interest in sports and physical fitness grows across China, bracelet-type products with only simple health monitoring and tracking functions can no longer meet user needs. Smart sports watches, multifunctional sports watches and other sport wearable devices all showed a trend of quarter-on-quarter growth in sales in Q3 2015. Through a wide range of product lines covering many functional market segments and price ranges, Garmin has established itself as the top selling smart watch vendor in Q3. The introduction of smart running shoes by Li Ning and Huami have performed extremely well, and mark an important step in expanding the form factor of wearable devices towards garment-type products.
Jean Xiao, Research Manager of wearable market at IDC China, believes that: "The current rapid growth of China's wearable device market relies heavily on growth in shipments of basic wearable devices. As more vendors enter the smart wearable device market, basic wearable devices will face significant competition from their smart device counterparts."
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
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