Marcy’s Musings: Old School vs. New School—When Does It Matter?
It’s Only Common Sense: Stay Curious, My Friends
The Marketing Minute: AI Is Watching Your Marketing Habits
Galor: Right. We don't see any quality disadvantage for in-line, actually. It’s a little bit better than off-line, because you don't need to find the settings for oxidized and dirty panels.
Las Marias: What technology or market trends are driving the product innovation at your company?
Galor: Automation. Automation is a necessity. Basically, I would say automation is the key for growth today. Tomorrow, automation is the key for survival.
Las Marias: A lot of people are saying that the way forward is automation.
Galor: It doesn't matter, I believe, if you are high-end or low-end. All of them need to be automated. I believe the future is automation. That's why we're here.
Las Marias: Speaking of this region, for the past few months it's been quite challenging, from a business perspective. Have you seen any impact on your business here?
Galor: Yes we have. It mostly comes from the size of the pockets of our customers. The customers’ mood is volatile. It's not only bad, but the psychological effect is there. I believe it's only psychologically in our product, because even if your business doesn't grow, you still need to buy this automatic machine and replace the existing machines. I believe still, at the moment, anyone who can afford buying a machine needs to buy from us, even if the outlook is a bit blurry.
Las Marias: Is there anything that we haven't talked about that you would like to address?
Galor: I think sometimes people just need to act—they need to move on. I believe every printed circuit board factory should come to us. It might sound arrogant, but it's not, it's just my belief.
Las Marias: How do you stay ahead of your competition?
Galor: At the moment, we are the only supplier for automatic in-line AOI. The amount of spending we are doing now is increasing, because we want to have a gap once the competition begins, and we want to be far ahead. We want to be four to five years ahead.
Page 2 of 3
