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Research and Markets has announced the addition of the "Global Airport IT Spending Market 2016-2020" report to their offering.
This comprehensive report predicts tgat the global airport IT spending market will grow with a CAGR of 4% during the 2016-2020 period.
Commenting on the report, an analyst from the research team Social media provides an effective platform for airports and airlines to continuously engage with their passengers and other customers in real time. For example, Virgin America successfully adopted the social CRM strategy and is rated highly for its personalized services.
According to the report, airports are focusing on advanced technologies to improve passengers' experience and meet their rising service expectations. The growing mobility of the global workforce has increased regular travel and passenger traffic significantly at most airports. Managing the passenger experience during transit and travel has become essential for airports that seek to boost revenues by converting satisfied passengers into repeat customers.
Further, the report states that the acquisition and retention of qualified IT professionals is a major challenge for airport Chief Information Officers (CIOs).
