Alpha Launches Chinese and German Language Websites

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Alpha Assembly Solutions, the world leader in the production of electronic soldering and bonding materials, today announced the launch of AlphaAssembly.cn and AlphaAssembly.de, the first dedicated Chinese and German language sites in the company’s history.

The sites showcase ALPHA® product technologies and features a simplified navigation designed to guide users to various market, application or process solutions.  In addition, the sites are responsive by design and thereby easy to view and navigate from mobile and hand-held devices.

“As a global materials provider, we are proud to strengthen our cultural presence in the electronics assembly space”, said Tom Hunsinger, Vice President of Marketing for Alpha Assembly Solutions.  “This innovation reflects our commitment to our Chinese and German-speaking customers and industry affiliates.”

As with the global site, visitors have access to Alpha’s document library which houses all reference material, including brochures, technical bulletins, whitepapers and troubleshooting guides.  Alpha will continue to maintain both the Chinese and German sites to ensure they reflect the current product offering and technical information.

About Alpha Assembly Solutions

Alpha Assembly Solutions, a MacDermid Performance Solutions Business, is the global leader in the development, manufacturing and sales of innovative specialty materials used in a wide range of industry segments, including electronics assembly, power electronics, die attach, LED lighting, photovoltaics, semiconductor packaging, automotive and others.

With a unique global presence in over 30 locations throughout the Asia Pacific, Americas and Europe regions, Alpha supplies a full line of ALPHA® electronics assembly material products, including Solder Paste, Exactalloy® Solder Preforms, Cored Solder Wire Solder, Wave Soldering Fluxes, Bar Solder Alloys, and Stencils.  It offers die attach product technologies to the power electronics segment in its Argomax®, Atrox™ and Fortibond™ brands.

For the LED segment, Alpha offers its Lumet™ products covering applications from die attach to systems assembly in the LED manufacturing process.  Alpha also offers product technologies for the Photovoltaic segment, including high performance liquid fluxes and solder alloys for producing standard ribbon and bus bar, as well as, solder pastes, cored wire, conductive adhesives and preforms for use in PV module assembly. Also, Alpha’s Advanced Materials unit is the leader in electronic polymers and solder materials for semiconductor packaging applications. 

Since its founding in 1872, Alpha has been committed to developing and manufacturing the highest quality specialty materials.  For more information, click here.