Subtle Growth in Consumer PC Provided Positive Outlook to Overall India PC Market in Q2 2016

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According to International Data Corporation (IDC), the overall PC shipment for Q2 2016 stood at 2.14 million units implying a quarter-on-quarter growth of 7.2% over Q1 2016 and year-on-year decline of 2.2% over Q2 2015.

According to Manish Yadav , Senior Market Analyst, Client Devices, IDC India, the overall consumer PC market recorded 1.05 million units, a quarter-on-quarter growth of 14.5% over Q1 2016.Consumer spending throughout the quarter remained lukewarm, however owing to seasonality quarter ended up with a positive momentum. With forthcoming benefits from the 7th Pay commission and increased budget allocation for rural India, coupled with a good monsoon the rural demand is anticipated to improve, while urban demand is steadily picking-up”.

Top 3 Vendor Highlights:

HP Inc.: HP Inc. reclaimed its top spot with overall PC market share of 28.4% in the India PC Market. They grew by 3.4 percentage points, quarter-on-quarter over Q1 2016. HP Inc. continues to dominate the overall consumer market with 28.2% market share in Q2 2016 i.e. a growth of 2.7 percentage points quarter-on-quarter over Q1 2016. With strong retail presence backed by competitive price and well spread partner coverage across the country has leveraged this growth.

Dell: Dell captured the second spot with overall PC market share of 22.2%. The vendor grew by 0.7% quarter-on-quarter over Q1 2016. Dell observed a 16.7% growth quarter-on-quarter in overall consumer market, backed by focused efforts on growing the branded consumer desktop category. Growing focus on mid-market accounts and expanding coverage, should boost Dell’s commercial segment in the coming months.

Lenovo: Lenovo took the third spot with 16.1% of overall PC market share in the quarter. The vendor declined by 12.1% quarter on quarter over Q1 2016. Lenovo made recovery after initial concerns surrounding high inventory at beginning of Q2; by virtue of improved channel engagement and support extended by improved online sales.

IDC India Forecast:

PC market anticipated to recuperate in due course of time. “Consumer demand has remained optimistic over the last few quarters, and is anticipated to thrive in coming quarters owing to increased consumer spending both as result of seasonality and festive buying” adds Yadav.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and Events Company.