-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueDo You Have X-ray Vision?
Has X-ray’s time finally come in electronics manufacturing? Join us in this issue of SMT007 Magazine, where we answer this question and others to bring more efficiency to your bottom line.
IPC APEX EXPO 2025: A Preview
It’s that time again. If you’re going to Anaheim for IPC APEX EXPO 2025, we’ll see you there. In the meantime, consider this issue of SMT007 Magazine to be your golden ticket to planning the show.
Technical Resources
Key industry organizations–all with knowledge sharing as a part of their mission–share their technical repositories in this issue of SMT007 Magazine. Where can you find information critical to your work? Odds are, right here.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - smt007 Magazine
Seeing Clearly: XR Headsets and Flex’s Reference Design at AWE
June 26, 2018 | Dan Feinberg, Technology Editor, I-Connect007Estimated reading time: 5 minutes

At the recently concluded Augmented World Expo (AWE) in Santa Clara, California, Flex invited I-Connect007 to attend an event where they presented an update on their XR progress since the Consumer Electronics Show (CES) in January in Las Vegas, Nevada. At this year’s CES, they announced the launch of an extended reality (XR) reference design for the next generation of XR headsets. As the “sketch-to-scale” solutions provider, as they describe themselves, that designs and builds “intelligent products for a connected world,” they have now introduced an augmented reality (AR or, as we now call it, XR) reference design to reduce time to market for companies wishing to make and market XR devices.
As we increase our coverage of megatrends, and because we consider XR to be one of the more interesting and growing industry segments, we were happy to attend AWE. In doing so, we gained significant insight into the development process used by Flex for this segment.
The Flex AR reference design is a complete, virtually market-ready product specification, including a head-mounted display (HMD), an external processing unit (EPU), and a gesture-based software interface to manage interaction between the virtual world and the hardware. A company wishing to enter the XR market can use the Flex AR reference design instead of developing their own AR hardware. Companies can make modifications and tweaks to the reference design, but by using what is now available from Flex, they would significantly reduce product development costs and quickly scale manufacturing. Basically, once they have decided to do so, they can quickly and economically enter the market with a quality system.
In addition, by using a reference design from a company such as Flex, companies can avoid the challenge of assembling a team of experts in hardware, design, optics, and thermal issues. While many companies may have such a team, others may not have enough experts to enable the design in a timely manner. In addition, many may not have the resources for their teams to design state-of-the-art human machine interfaces (HMIs) or head-up/head-mounted displays (HUDs or HMDs). This may be true for anyone wishing to enter or expand into a new market, but it may be especially true for a startup or skunkworks project at a larger company. If this is the case, it is probable that a reference design could give you a leg up in a rapidly advancing area of technology—what isn’t rapidly advancing these days—and make the difference between success or failure due to being a little late to market with a design slightly past its prime.
While this all makes sense, a company considering market entry or a next-generation product announcement has to ask about using a reference design as a foundation: “Is this platform significant enough to allow us to compete in the areas of performance, usability, and quality?” After listening to Flex and their key partners in this endeavor—Qualcomm, Atheer, and Lumus—and having a chance to see the product, ask questions, actually use the resultant reference hardware, and mentally compare it to others I have used in the last few months based on usability, comfort, response, and quality, my opinion is yes, Flex’s platform does allow for these things.
Now, let me describe the Flex reference design and the features and abilities available to companies entering or looking to expand into the XR megatrend as presented to us by Eric Braddom, VP of XR solutions for Flex, Amar Dhaliwal, senior VP of marketing and sales for Antheer, Sivan Iram, VP of business development for Lumus, and Patrick Costello, senior director of business development at Qualcomm.
The Flex XR reference platform incorporates cutting-edge technology from its partners, including the Snapdragon 835 mobile platform from Qualcomm, designed to deliver full-color, high-definition 1080p AR experiences. The Snapdragon 835 draws 25% less power than previous models by using an advanced 10-nanometer design. Atheer Inc., a leading provider of AR solutions, supplies the AR interaction module and enterprise software support. The design also incorporates new OE Vision optics from Lumus, which is a high-resolution (1920 X 1080), top-down configured transparent display incorporating the most desired specs for advanced immersive AR headsets. Some highlights of the display include true see-through optics in a compact form factor showing lifelike images in full daylight conditions.
Using a reference design may be the best solution for any company looking to deploy a complete AR solution with minimal development costs and an accelerated time to market. It seems to be an option that any company planning to enter the XR market should consider.
Page 1 of 2
Suggested Items
Siemens, TSMC Extend Collaboration to Drive Semiconductor Design Innovation
04/25/2025 | SiemensSiemens Digital Industries Software announced that the company has deepened longstanding collaboration with TSMC to drive innovation in semiconductor design and integration, enabling mutual customers to tackle the challenges of next-generation technologies.
Ansys Strengthens Collaboration with TSMC on Advanced Node Processes Certification and 3D-IC Multiphysics Design Solutions
04/24/2025 | PRNewswireThrough continued collaboration with TSMC, Ansys announced enhanced AI-assisted workflows for radio frequency (RF) design migration and photonic integrated circuits (PICs), and new certifications for its semiconductor solutions. Together,
Autodesk Donates $4.3 Million to Cornell University to Prepare students for an AI-powered future
04/24/2025 |Autodesk announced a $4.3 million gift to Cornell University’s College of Engineering and College of Architecture, Art, and Planning (AAP) to help prepare students for the future of work in an increasingly AI-driven world. The investment will fund a new Autodesk Cornell Engineering Design and Make Space in Upson Hall.
Driving Sustainability in PCB Design
04/24/2025 | Marcy LaRont, I-Connect007Filbert (Fil) Arzola is an electrical engineer at Raytheon. He’s smart, entertaining, and passionate about PCB design. As it turns out, he’s also passionate about “Mother Earth,” as he calls her. Born and raised in Southern California, he freely admits that he turns the water off when he brushes his teeth and yells at his brother for throwing batteries in the garbage. But when looking at the issue of sustainability and PCB design, he urges his audiences to ponder what sustainability looks like. Can PCB designers, he asks, make any impact on sustainability at all?
Real Time with... IPC APEX EXPO: Silicon Geometry's Signal Integrity Impact on PCBs
04/24/2025 | Marcy LaRont, I-Connect007At IPC APEX EXPO 2025, Kris Moyer addressed the importance of understanding the impact of silicon geometry reduction on signal integrity and PCB performance. Kris says signal integrity considerations are necessary for so many designs today, regardless of clock frequency. He discusses valuable insights from attendees regarding embedded resistor technology and the effects of radiation on smaller silicon features in aerospace applications.