Trouble in Your Tank: Interconnect Defect—The Three Degrees of Separation
Dan’s Biz Bookshelf: ‘Notorious: Leadership Lessons from History’s Most Notorious Leaders’14 ‘Business as Usual’ Tips, Part 1
April 28, 2020 | Dan Beaulieu, D.B. Management GroupEstimated reading time: Less than a minute
In this seven-part series, Dan Beaulieu will share 14 “business as usual” tips for selling without visiting customers during the COVID-19 outbreak.
Tip 1: Make Things ‘Business as Usual’ Right Now
Now, more than ever, it is important to find ways to stay in front of your customers; in fact, it’s your job. As a result of this pandemic, you have to be more diligent in staying in touch with your customers. Set up a regular weekly phone call, send them a short newsflash of what is happening at your company, or—better yet—put together a short review of what you see in the market. Do whatever it takes to be in front of your customers.
Tip 2: Keep Advertising
The dumbest thing you could do right now is cut your marketing budget. This is tantamount to turning off your water when your house is on fire. Especially today, people must be able to find you. If you have been advertising, do more of it, and change out your messaging to keep up with the times. If you have not been advertising, then start now. You cannot afford not to advertise.
Dan Beaulieu is president of D.B. Management Group.
Share on:
Suggested Items
Intervala Hosts Employee Car and Motorcycle Show, Benefit Nonprofits
08/27/2024 | IntervalaIntervala hosted an employee car and motorcycle show, aptly named the Vala-Cruise and it was a roaring success! Employees had the chance to show off their prized wheels, and it was incredible to see the variety and passion on display.
KIC Honored with IPC Recognition for 25 Years of Membership and Contributions to Electronics Manufacturing Industry
06/24/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, is proud to announce that it has been recognized by IPC for 25 years of membership and significant contributions to electronics manufacturing.
Boeing Starliner Spacecraft Completes Successful Crewed Docking with International Space Station
06/07/2024 | BoeingNASA astronauts Barry "Butch" Wilmore and Sunita "Suni" Williams successfully docked Boeing's Starliner spacecraft to the International Space Station (ISS), about 26 hours after launching from Cape Canaveral Space Force Station.
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.