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In this issue, we examine the critical nature of building precisions into your inner layers and assessing their pass/fail status as early as possible. Whether it’s using automation to cut down on handling issues, identifying defects earlier, or replacing an old line...
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Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
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14 ‘Business as Usual’ Tips, Part 1
April 28, 2020 | Dan Beaulieu, D.B. Management GroupEstimated reading time: Less than a minute
In this seven-part series, Dan Beaulieu will share 14 “business as usual” tips for selling without visiting customers during the COVID-19 outbreak.
Tip 1: Make Things ‘Business as Usual’ Right Now
Now, more than ever, it is important to find ways to stay in front of your customers; in fact, it’s your job. As a result of this pandemic, you have to be more diligent in staying in touch with your customers. Set up a regular weekly phone call, send them a short newsflash of what is happening at your company, or—better yet—put together a short review of what you see in the market. Do whatever it takes to be in front of your customers.
Tip 2: Keep Advertising
The dumbest thing you could do right now is cut your marketing budget. This is tantamount to turning off your water when your house is on fire. Especially today, people must be able to find you. If you have been advertising, do more of it, and change out your messaging to keep up with the times. If you have not been advertising, then start now. You cannot afford not to advertise.
Dan Beaulieu is president of D.B. Management Group.
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