Nolan’s Notes: Our Spotlight on Europe
One World, One Industry: Attending APEX EXPO 2026 Critical for Electronics Manufacturing Leaders
Standard of Excellence: Building the Board of the Future—Materials, Methods, and Mindset
ViTrox Appoints Richard Osborne as Sales Director of ViTrox Technologies in USA Region
June 1, 2020 | ViTrox TechnologiesEstimated reading time: 1 minute
ViTrox Technologies, a world-leading solution provider of innovative, advanced and cost-effective Automated Machine Vision inspection system and equipment for the Semiconductor and Printed Circuit Board industries, is pleased to announce the appointment of Richard Osborne as the new Sales Director of ViTrox Technologies based in USA region.
With more than 30 years of experience in the sales industry and 20 years of experience in the SMT machine inspection solution, Richard will be responsible for ViTrox Automated Board Inspection (ABI) sales in the USA and Canada region. Meanwhile, he will also be in charge of several ViTrox corporate accounts as well.
Additionally, ViTrox will further develop and implement an aggressive business growth plan including the development of corporate accounts and business operation expansion throughout the USA region with the new office setup and adding new localized support. Richard is confident with ViTrox technological innovation as the customers will be able to enhance their SMT production lines and improve production efficiency which is beneficial to both parties.
“With his professional experiences in the industry, we are confident that Richard will contribute significantly in ViTrox market expansion and business growth in the USA and Canada region” quoted by Mr Wee Kah Khim, Executive Vice President of ViTrox.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.
The Marketing Minute: Same Trade Show, Stronger Story
01/14/2026 | Brittany Martin -- Column: The Marketing MinuteEvery year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?
Razor-sharp Focus: Jeff Barth Built JWB Through Focus, Trust, and Innovation
01/06/2026 | Brittany Martin, Community MagazineFor Jeff Barth, entrepreneurship has always come naturally. He grew up in the Midwest, always looking for the next challenge—from setting up lemonade stands to mowing lawns and shoveling snow for neighbors. “I’ve always loved the game of business,” says Jeff, now president of JWB Manufacturing, “by challenging myself, learning new skills, and building relationships that help everyone grow.”
It’s Only Common Sense: Stop Talking About Teamwork and Start Paying for It
12/29/2025 | Dan Beaulieu -- Column: It's Only Common SenseCompanies love to talk about teamwork. They slap it on posters, paint it on walls, and preach it in meetings. They say, “We win together” and “There’s no ‘I’ in team.” But in handing out bonuses, promotions, or praise, they reward individual numbers, not collective effort. You can’t preach collaboration while paying for competition or tell people to work together, then build a system that rewards them for protecting their turf. That’s not a culture; it’s a contradiction.
Axion Raises $37M Series B to Power the Future of American Manufacturing
12/16/2025 | PRNewswireAxion, the pioneering AI platform for manufacturing product quality, announced a $37 million Series B funding round led by Salesforce Ventures with participation from Bessemer Venture Partners, Schneider Electric Ventures, and other existing investors.