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Real Time with… SMTAI 2020: Full List of Interviews With Industry Leaders
October 7, 2020 | Real Time with...SMTAIEstimated reading time: 7 minutes
![](https://iconnect007.com/application/files/1916/9086/3170/SMTAI2020_300.jpg)
The virtual SMTA International Electronics Exhibition took place on September 28–30, and I-Connect007 is here to provide you with comprehensive coverage of the event. We’ve assembled the full list of show-related interviews from before, during, and after SMTAI 2020 with the industry’s top executives, engineers, and managers—all without leaving your office. To view our video series, photo gallery, and more, be sure to stop by Real Time with… SMTAI 2020.
Aegis Software, Michael Ford
“Aegis' Ontology Drives Digital Twin Process”
Andy Shaughnessy speaks with Michael Ford, senior director of emerging industry strategy for Aegis Software, about its newest concept—Ontology—which the company will discuss during SMTAI. He also explains how Ontology relates to the company’s existing MES products, as well as how it dovetails with the digital twin process.
American Standard Circuits, Anaya Vardya
“American Standard Circuits Makes Lemonade Out of Lemons”
Steve Williams and Anaya Vardya, president and CEO of American Standard Circuits (ASC), discuss the upcoming virtual SMTAI show and how the company is “making lemonade out of lemons.” As they point out, there may be no face-to-face interaction, but virtual shows are open to attendees from around the world with no travel or hotel costs. Anaya explains how the COVID-19 lockdown has caused ASC to become more creative in its marketing efforts, including holding webinars and publishing two eBooks with I-Connect007. They also discuss ASC’s holistic approach to the marketplace, with a diversified product mix across various segments.
Cimetrix, Ranjan Chatterjee
“Cimetrix’s Universal Translator: Sapience 4.0”
Ranjan Chatterjee—vice president of smart factory solutions for Cimetrix—and Nolan Johnson discuss new developments in the Sapience product. Chatterjee teases some of the new features in Sapience 4.0 and shares that smart factory implementation is becoming increasingly quick and straightforward with Cimetrix’s approach to automation. Chatterjee also outlines what exhibit visitors can expect to find in the company’s booth.
Creative Electron, Dr. Bill Cardoso
“Creative Electron Moves Toward Autonomous Systems”
Andy Shaughnessy recently spoke with Dr. Bill Cardoso, CEO of Creative Electron, a provider of advanced X-ray inspection systems. Bill discusses some of the new technologies the company will demonstrate in their virtual booth at SMTAI, including a next-generation X-ray parts counter and a new software platform that offers better automation than ever. He also explains the company’s plan to migrate from automation to autonomous systems by using AI to help remove humans from the process.
Datest, Rob Boguski
“First-Time SMTAI Exhibitor Datest”
Nolan Johnson speaks with Robert Boguski, president of first-time SMTAI exhibitor Datest. Rob brings Nolan up to speed on the company’s suite of services as a contract test facility and outlines the information that will be available in the Datest virtual booth at SMTAI.
Insituware, Michael Frederickson
“Insituware Offers Handheld Process Controls for the Smart Factory”
Nolan Johnson speaks with Insituware CEO and Chief Engineer Michael Frederickson. Insituware’s expertise in materials control and measurement brings some innovative new handheld measurement devices to the manufacturing floor. Mike and Nolan discuss how these new devices contribute to accuracy, compliance, and real-time process optimization—all key factors in the smart factory environment. Mike also teases what the company will demonstrate in their virtual booth at SMTAI.
Koh Young, Joel Scutchfield
“New Products and the Role of AI”
Nolan Johnson speaks with Joel Scutchfield, director of sales for the Americas, about Koh Young's exhibit at SMTAI. Scutchfield outlines all the new products being displayed in the virtual booth and discusses the increased role that the company sees for AI in their products and the smart factory flow.
KYZEN, Tom Forsythe
“How Maximized Stencil Life Improves Yields”
KYZEN Executive Vice President Tom Forsythe shares the company's updates on stencil cleaning with Nolan Johnson. KYZEN recently announced its newest stencil cleaning product—KYZEN E5631. Forsythe details how the product is best used, as well as the benefits it brings to maximizing stencil life and improving manufacturing yields.
MacDermid Alpha Electronics Solutions, Sean Fleuriel and Richard Bellemare
“MacDermid Alpha’s Flash Etching Electroplating Paper”
Nolan Johnson catches up with Sean Fleuriel, a chemist for MacDermid Alpha Electronics Solutions, and Richard Bellemare, director of electrolytic metalization, to discuss the SMTAI technical paper presented by Fleuriel, titled, “Pit Resistant Acid Copper Electroplating Process for Flash Etching.” Fleuriel and Bellemare highlight the challenges, processes, and conclusions from the paper, as well as which PCB fabricators are most likely to benefit from this new process.
MacDermid Alpha Electronics Solutions, Carmichael Gugliotti and Richard Bellemare
“MacDermid Alpha’s Single-Step Metalization Paper”
Nolan Johnson talks with MacDermid Alpha Electronics Solutions about a new process for filling through-holes with copper in a single step. Carmichael Gugliotti, the primary author and an applications specialist, and Richard Bellemare, director of electrolytic metalization, address why this new process matters and what’s in Gugliotti’s technical paper presentation for SMTAI.
MIRTEC, Brian D'Amico
“The Latest in Test and Inspection From MIRTEC”
Brian D'Amico, president of MIRTEC, shares an SMTAI 2020 update with Nolan Johnson. They talk about what visitors can expect to find at MIRTEC’s virtual booth, the current business environment for test and inspection equipment, and how the company has adapted their demonstration and evaluation processes to fit in inside current COVID-19 business protocols.
SCHUNK Electronic Solutions, Tom Herndon
“SCHUNK Brings New Router to SMTAI”
Nolan Johnson connects with SCHUNK Electronic Solutions’ Tom Herndon, regional sales manager, to discuss the company’s upcoming exhibits at SMTAI. Tom shares what visitors to SCHUNK’s booth can expect to find, including a virtual walking tour of the company’s headquarters facility in Germany. Tom also previews SCHUNK’s newest router, ideal as an entry-level router for shops looking to upgrade or automate.
Seika Machinery, Michelle Ogihara
“Seika’s Preparation Pays Off”
Nolan Johnson and Seika Machinery’s Michelle Ogihara, senior sales and marketing manager, catch up on SMTAI 2020. Michelle shares her team’s generally positive experience in preparing for the exhibition, details the new products on display in the Seika virtual booth, and describes an experience from SMTAI that could have only happened at a virtual event like this.
SelecTech, Tom Ricciardelli
“Flooring Solutions That Won’t Give You Static”
Tom Ricciardelli, president and CEO of SelecTech, talks about technical flooring solutions with Nolan Johnson. Ricciardelli discusses some of the challenges to keeping a grounding floor working in a facility and brings Johnson up to speed on how the company’s flooring systems can be installed without factory downtime.
SMTA, Tamara Shephard and Karlie Severinson
“How to Network Virtually at SMTAI 2020”
Nolan Johnson networks with SMTA’s Tamara Shephard, membership engagement manager, and Karlie Severinson, events and administrative manager. Shephard and Severinson share how SMTAI has built multiple platforms to bring attendees, exhibitors, and presenters together. SMTAI will host networking opportunities on the virtual show floor to connect to exhibitors, multiple servers on Discord to connect technical program participants, live social events hosted on Zoom, and general social media outreach using the hashtag #SMTAI2020.
SMTAI
“SMTAI 2020 Virtual Expo Floor Tour”
Check out this "walking tour" of the virtual expo floor at SMTAI, which was live from September 28–30 with 55+ industry exhibitors.
SMTAI, SMTA Principals
“SMTA International Goes Virtual”
Nolan Johnson connected with three SMTA principals—KYZEN’s Debbie Carboni, SMTA’s Ryan Flaherty, and Rockwell’s Greg Vance—to discuss the upcoming 2020 SMTA International (SMTAI), which is the first major electronics manufacturing conference and exhibition to go virtual this year. The panel discusses how the event will be held; gives an overview of exhibits, technical conference presentations, and professional networking in this new format; and provides some coaching on how attendees can best prepare to get the most from the virtual event.
STI Electronics, David Raby
“STI Electronics Brings Training to SMTAI”
Nolan Johnson talks training with David Raby, president and CEO of STI Electronics. David walks Nolan through STI’s role as a provider of training and EMS services, and the two talk about the strategic need for training and skilled staff in manufacturing. Dave outlines what visitors can find in the company’s virtual booth, and the two conclude by discussing hot topics in training.
The Test Connection, Bert Horner
“The Test Connection Celebrates 40 Years”
Andy Shaughnessy spoke with Bert Horner, VP of engineering support for The Test Connection, about the company’s plans for the upcoming SMTAI virtual show. Bert explains that The Test Connection will address their core competency, engineering, and test services, as well as design tools, such as ASTER Technologies’’ DFT analyzer TestWay and the SMH FlashRunner test programmer. He also notes a few of the positive things that the company learned during the COVID-19 lockdown and how the family firm celebrated its 40th anniversary this year.
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