It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard
The Marketing Minute: Marketing With Layers
Tablet Screen Sizes Expanding as iPad Pro Approaches
August 27, 2015 | PRNewswireEstimated reading time: 2 minutes
Large screen sizes are gaining favor as the tablet transforms into a productivity device, with shipments growing 185% year-on-year in 2015. According to a new Strategy Analytics' Tablet & Touchscreen Strategies (TTS) report, Apple's iPad Pro will join a market that is primed for growth, thanks to the success of Microsoft's Surface Pro 3 and larger 2-in-1 Detachable Tablets from traditional PC vendors like Lenovo, Acer, and Asus.
- By 2019, shipments of tablets with screen sizes 11" or greater will nearly double to 19.3 million units, grabbing a 7% share of the market—a combination of enterprise adoption of large screen-sized Tablets (for PC replacement and workflow transformation) and consumer adoption of 2-in-1 Tablets will contribute to this strong growth
- Once the market leading screen size segment, shipments of 7"-7.9" Tablets will shrink 15 percentage points to occupy 30% of the market in 2019 as Phablet cannibalization takes its toll, and the 8"-8.9" segment grows to 31% of shipments
- While 2-in-1 Tablets and premium large-screen Slate Tablets will drive growth for users seeking content creation devices, mobile content consumption and TV second-screening will remain an essential part of the market with a global installed base of 995 million Tablets in 2019, up 32% from 2015
Peter King, Service Director, Tablet & Touchscreen Strategies, said, "A dramatic shift is underway among Tablet screen sizes to accommodate more use cases for the Tablet. The success of Microsoft's Surface Pro 3—and now the lower-cost Surface 3—has opened the market for traditional PC vendors to sell larger screen-sized Windows Tablets to compete for PC replacement dollars. Additionally, 2-in-1 Tablets have gained market share as costs have come down, placing 10" and 11" Windows Tablets in the mid and low price tiers for mass market consumption."
Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies, added, "Just as Phablets have eaten away at the smaller end of the Tablet spectrum, the gulf between PCs and Tablets is shrinking every day. Major vendors are pushing the boundaries of all three major mobile operating systems and hardware configurations to transform the Tablet into a content creation device. The ultra-portability and versatility of 2-in-1 Tablets and premium Slates like Surface Pro 3 and iPad Pro will enable the Tablet to increasingly serve new market segments, such as field work, healthcare, retail point of sale, education, and even desk work."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
Schweizer Ends Staff Restructuring Measures and Short-Time Working at the Schramberg Site
10/01/2025 | Schweizer Electronic AGSchweizer Electronic AG has implemented comprehensive measures to adjust its cost and personnel structure at its Schramberg site due to strong market fluctuations in the automotive and industrial electronics sector. Thanks to the successful restructuring, short-time working can now be ended with immediate effect. A stable order situation is expected for the fourth quarter, with signs of growth momentum returning in 2026.