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Getting to Know Your Designer
In this issue, we examine how fabs work with their design customers, educating them on the critical elements of fabrication needed to be successful, as well as the many tradeoffs involved. How well do you really know your customer? What makes for a closer, more synchronized working relationship?
In this issue, the biggest names in PCB manufacturing share their economic outlook for the upcoming year and beyond. As you will see, they were all bullish on our industry, but there was some apprehension as well. No one wants to get burned by another the supply chain disruption.
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New CEO Jeff Waters Outlines his Roadmap for IsolaFebruary 8, 2016 | Barry Matties, I-Connect007
Estimated reading time: 26 minutes
Jeff Waters, Isola’s newly appointed CEO and president, comes to the laminate supplier after more than 25 years in the semiconductor industry, working for companies like Texas Instruments and National Semiconductor. Only a few days into his new job, I met with Jeff to discuss the transition and what we can expect from Isola under his leadership.
Barry Matties: Jeff, you are now the president and CEO of Isola. How does that feel?
Jeff Waters: It feels great. It’s very exciting.
Matties: Just for a little context, why don't you start by sharing a little bit of your background for our readers.
Waters: I started my career working for National Semiconductor in a wafer fab as a process engineer and did that for about four or five years. Then I went over to Japan with a research fellowship with Fujitsu Laboratories and did some semiconductor research there before coming back to go to business school in Chicago. I worked in management consulting for a few years, and then went back to National. This was in the early to mid-'90s, and since then I’ve spent the rest of my time working in semiconductors.
Looking back on it, one of the nice things about working for a company like National Semiconductor or Texas Instruments is that I was exposed to a lot of different kinds of businesses that were in various stages of success and failure—some that were more in their infancy to those that were more mature.
I was running the sales organization in Japan for National, so my family and I were over in Japan for about four years. While we were there, it was announced that Texas Instruments was going to be buying National. I ended up coming back to California with TI and was there for about five months before I left to go to Altera, a semiconductor company in the programmable logic space. About a year ago, Intel announced their intention to acquire Altera and that concluded at the end of December of last year. Very soon thereafter, I made the move to come to Isola as president and CEO.
Matties: What was the appeal about Isola?
Waters: I saw a lot of things that were very exciting and very appealing. The first is that there is a lot of carry-over from my experience in semiconductors into what Isola does. If you look at the end-customers, the OEMs, and even the markets that we serve, they are identical. The communications customers, the automotive customers, even as you go into the data center and other areas—it’s a lot of that same end-market and a lot of the same trends and dynamics that are driving what results in demand for Isola materials.
From a technology perspective, certainly laminates are different from semiconductors, but it's interesting when you look at the way a printed circuit board is put together. It's very similar to the way a semiconductor is put together, but obviously on more of a macro scale than what you have in semiconductors. And even on the material science part of it as well. When I was at National Semiconductor, I spent the majority of my time working in the analog part of the business. Analog is less about massive circuits that are very highly miniaturized and much more about material science and properties of materials that you use to create very interesting operational amplifiers or data converters or signal conditioning chips. I think even from a materials science side of it, there's a comfort level that I have as I look at where Isola is.
Certainly coming out of the semiconductor industry for me is a refreshing change, but it's not something completely foreign. We use a lot of copper in semiconductors and we use a lot of copper here in laminates. There was certainly the industry piece of it that I found compelling.
I think Isola as a company was probably what intrigued me the most, though. It's a company that has a very rich history, as I'm sure you know. It's over a hundred years old. It's seen a lot of twists and turns throughout the years. I think the position and the level of respect that it has out in the customer base was very appealing to me. When you look at the footprint that Isola has, I see that as a great asset that can be leveraged. We've got factories in China, Taiwan, Singapore, North America, and Europe. When you think about the way demand for laminates comes together, there's the OEM side of it and certainly having a manufacturing facility where the OEMs are is a huge advantage. For example, we have a facility in Germany where we have both R&D and manufacturing. When you think about the automotive market, a lot of the innovation comes from Germany and we have a plant with an R&D team that is right there in that backyard.
When you think about the data center and all that's going on in the U.S., we have a plant and R&D engineers on the West Coast sitting right where the market leaders are. Even when you head over to China, where you have also a lot of emergence happening in communications, automotive and other markets, we have plants and R&D people there as well. From an OEM perspective, we're well situated, and from a manufacturing perspective, we're well situated in that we have plants where the PCB fabricators are. For those that put a very high value on quick turnaround and the ability to get what they need very quickly, we have very agile plants that are situated where you'd want them to be. That's something that is very different from the competitor base that we have. I think that's something that we've leveraged, and it's something we can leverage even more as we evolve the company. I saw that as a great asset.
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After working for a capital equipment supplier for almost 50 years, I’ve found that the most important part of getting to know your vendor is good communication among all parties. While contact between fabricators of a constantly changing product line and the designers of those products may occur daily or weekly, conversations between you and your equipment supplier may be years apart. That lengthy gap often means that previous contacts may have been promoted, retired, or moved on to other opportunities. You may have also migrated to a new supplier with whom you have little or no history. In either case, you will be interacting with someone you are unfamiliar with (as they are with you). Therefore, it is essential for both sides to communicate clearly so expectations will align.
The opening session of the second day’s conference proceedings focused on global PCB trends and was introduced and moderated by Dr. Michele Stampanoni, vice president of strategic sales and business development at Cicor Group in Switzerland. He opened the session with Dr. Hayao Nakahara’s knowledgeable and enlightening video presentation on the IC substrates industry.
The 2024 Winter Conference of the EIPC took place January 30 and 31 at the IHK Academie in Villingen-Schwenningen, Germany. The keynote session will be reported separately. Here is my review of the first day’s conference proceedings.
Electrodeposition comes down to fundamentals. In the early days of plating, many users considered the nuances of metallization as black magic. Those days are long gone. Having a thorough understanding of the critical parameters that influence electrodeposition will determine success.
High Density Packaging User Group (HDP) is pleased to announce that Shikoku Chemicals Corporation (Shikoku) has become a member.