Electrolube Appoints New Distributor for North Africa

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Electrolube has appointed Adelec International to support and promote Electrolube's range of conformal coatings, thermal management solutions, encapsulation resins, contact lubricants and service and maintenance aids across North Africa. Based in Tunisia, Adelec is a leading distributor of equipment and consumables for the electronics industry across Morocco, Algeria and Tunisia.

The new working partnership with Adelec comes at an opportune time for Electrolube, as the company ardently pursues strategic expansion plans. Morocco and Tunisia in particular show the biggest signs of long-term growth opportunities due to their already established manufacturing sectors, good infrastructure and reasonably skilled labour forces. As the second largest supplier of vehicles in Africa after South Africa, Morocco, in particular, has positioned itself as the new regional automotive hub for major global car manufacturers, with numerous benefits and facilities provided by the government to foreign automotive manufacturers.

Ron Jakeman, Managing Director of Electrolube, said, “Manufacturing sectors in North Africa are expanding and experiencing strong growth predominantly in emerging manufacturing industries, such as aerospace, automotive and electronics manufacturing. These are sectors that Electrolube is thriving in globally and it’s an exciting time to embark on a new working relationship with Adelec. It’s extremely important for Electrolube to identify a partner that shares the same goals and has the ability to provide our customers with responsive service and first class support. The team at Adelec have attended intensive training on Electrolube products, synergise well with our message as an innovative solutions provider and are technically very strong in consumables. They clearly fit the stringent criteria we look for to promote our range of products effectively and we are looking forward to working with them to expand our business further across North Africa.”

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About Electrolube

Electrolube, a division of H.K. Wentworth Limited, is a leading manufacturer of specialist chemicals for electronics, automotive and industrial manufacturing.  Core product groups include conformal coatings, contact lubricants, thermal management materials, cleaning solutions, encapsulation resins and maintenance and service aids.

The extensive range of electro-chemicals at Electrolube enables the company to offer a ‘complete solution’ to leading manufacturers of electronic, industrial and domestic devices, at all levels of the production process. Through collaboration and research, the company is continually developing new and environmentally friendly products for customers around the world and their commitment to developing ‘greener’ products has been endorsed by the ISO 14001 standard for the highly efficient Environmental Management System in place at the company.

Electrolube is represented in over 55 countries with an established network of subsidiaries and distributors. By offering genuine security of scale and a reliable supply chain, the company is able to deliver a truly tailored service.