-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueCreating the Ideal Data Package
Why is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal design data package for your design.
Designing Through the Noise
Our experts discuss the constantly evolving world of RF design, including the many tradeoffs, material considerations, and design tips and techniques that designers and design engineers need to know to succeed in this high-frequency realm.
Learning to Speak ‘Fab’
Our expert contributors clear up many of the miscommunication problems between PCB designers and their fab and assembly stakeholders. As you will see, a little extra planning early in the design cycle can go a long way toward maintaining open lines of communication with the fab and assembly folks.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - design007 Magazine
The Shaughnessy Report: Voices of the Industry
September 6, 2016 | Andy Shaughnessy, PCBDesign007Estimated reading time: 1 minute

It’s good to switch things up. This month, we did just that.
Most issues of The PCB Design Magazine focus on technical challenges that our readers are facing, or will be facing soon. It is a technical magazine, after all. And other times we delve deeper into more high-level problems that can affect your job, such as upcoming legislation or onshoring.
But in the end, this magazine is for you. One day, we editors started thinking, “What if we asked the readers to talk directly to us, and tell us what’s on their mind?”
So, in a survey, we asked readers like you to share some of your thoughts about PCB design, design engineering, and the electronics manufacturing industry in general. We even provided a few helpful “trigger” statements to get your brains firing right, including, “If they would just do this…” and “If I were in charge…” But my favorite has to be “This is really stupid, but we do it all the time…” Haven’t we all made one of these statements at some point in our professional lives?
The result is this issue, Voices of the Industry. This issue is a snapshot of the PCB design community—a look at where we are now, and what challenges and opportunities you all are facing.
Your replies were all over the map. Of course, as journalists, we are drawn to your complaints and challenges—our publications exist to help you address these challenges. And you were not shy about sharing your complaints, that’s for sure! It’s funny to see how designers’ main complaints haven’t changed much in the years that I’ve been covering this segment.
But if this issue is any indication, you all are pretty upbeat about your careers, if not your current company. You may not like everything about your job, but you all seem to really love what you do. And how many people can honestly say they love what they do?
To read this entire article, which appeared in the August 2016 issue of The PCB Design Magazine, click here.
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/09/2025 | Andy Shaughnessy, Design007 MagazineTrade show season is wrapping up as we head into summer. Where has the time gone? I hope you all get the chance to take a vacation this year, because I know you’ve earned one. Speaking of which, when was my last vacay? If I can’t remember, it’s probably time for one. It’s been a busy week in electronics, with fallout from the back-and-forth on tariffs taking up most of the oxygen in the room. We have quite an assortment of articles and columns for you in this installment of Must-Reads. See you next time.
Imec Coordinates EU Chips Design Platform
05/09/2025 | ImecA consortium of 12 European partners, coordinated by imec, has been selected in the framework of the European Chips Act to develop the EU Chips Design Platform.
New Issue of Design007 Magazine: Are Your Data Packages Less Than Ideal?
05/09/2025 | I-Connect007 Editorial TeamWhy is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal data package for your design.
RF PCB Design Tips and Tricks
05/08/2025 | Cherie Litson, EPTAC MIT CID/CID+There are many great books, videos, and information online about designing PCBs for RF circuits. A few of my favorite RF sources are Hans Rosenberg, Stephen Chavez, and Rick Hartley, but there are many more. These PCB design engineers have a very good perspective on what it takes to take an RF design from schematic concept to PCB layout.
Cadence Unveils Millennium M2000 Supercomputer with NVIDIA Blackwell Systems
05/08/2025 | Cadence Design SystemsAt its annual flagship user event, CadenceLIVE Silicon Valley 2025, Cadence announced a major expansion of its Cadence® Millennium™ Enterprise Platform with the introduction of the new Millennium M2000 Supercomputer featuring NVIDIA Blackwell systems, which delivers AI-accelerated simulation at unprecedented speed and scale across engineering and drug design workloads.