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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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PCBAA Wins Summit Silver Award from the American Society of Association Executives

PCBAA was one of 38 associations that earned Silver Awards for outstanding contributions for an entry titled: Chips Don’t Float: More Printed...
July 2025 PCB007 Magazine: Sales—From Pitch to PO

Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are...
Elephantech Launches World’s Smallest-Class Copper Nanofiller

Japanese deep-tech startup Elephantech has launched its cutting-edge 15 nm class copper nanofiller – the smallest class available globally. This...
Meet the Author Podcast: Martyn Gaudion Unpacks the Secrets of High-Speed PCB Design

In this special Meet the Author episode of the On the Line with… podcast, Nolan Johnson sits down with Martyn Gaudion, signal integrity expert,...
New Podcast Series Launches: Optimize the Interconnect

I-Connect007 is excited to announce the debut of Optimize the Interconnect—a new podcast series featuring guest Chris Ryder, senior director of...
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
July 18, 2025 | Nolan Johnson, I-Connect007

It may be the middle of the summer, but the news doesn’t quit, and there’s plenty to talk about this week, whether you’re talking technical or on a global scale. When I have to choose six items instead of my regular five, you know it’s good. I start by highlighting my interview with Martyn Gaudion on his latest book, share some concerning tariff news, follow that up with some promising (and not-so-promising) investments, and feature a paper from last January’s inaugural Pan-European Design Conference.
Dan’s Biz Bookshelf: ‘Elevate: Push Beyond Your Limits'
July 16, 2025 | Dan Beaulieu, Dan's Biz Bookshelf

I have read a lot of business books over the years. Some inspire, some educate, and a few do both while also shifting the way we approach leadership and personal growth. Robert Glazer’s "Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others" falls into the latter category.
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Happy’s Tech Talk #40: Factors in PTH Reliability—Hole Voids
July 9, 2025 | Happy Holden, Happy’s Tech Talk
When we consider via reliability, the major contributing factors are typically processing deviations. These can be subtle and not always visible. One particularly insightful column was by Mike Carano, “Causes of Plating Voids,...
Facing the Future: Time for Real Talk, Early and Often, Between Design and Fabrication
July 8, 2025 | Prashant Patel, Facing the Future
There has always been a subtle but significant divide between those who design and those who build printed circuit boards. It’s not a hostile gap, but it is a real one, and in today’s high-speed,...
Trouble in Your Tank: Can You Drill the Perfect Hole?
July 7, 2025 | Michael Carano, Trouble in Your Tank
In the movie “Friday Night Lights,” the head football coach (played by Billy Bob Thornton) addresses his high school football team on a hot day in August in West Texas. He asks his players one question: “Can you be perfect?”...
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- From Pitch to PO—The Sales Stack by Marcy LaRont
- From Attraction to Action: Where Marketing Ends and Sales Begins by Brittany Martin
- COVID, Tough Sales and What Made Me a Better Salesman by Daniel Beauvois
- Sales Organization From a Capital Equipment Perspective by Don Ball
- Dan's Sales Guide—Master Your Sales Game by Dan Beaulieu