-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueSignal Integrity
If you don’t have signal integrity problems now, you will eventually. This month, our expert contributors share a variety of SI techniques that can help designers avoid ground bounce, crosstalk, parasitic issues, and much more.
Proper Floor Planning
Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
Showing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
SiSoft Discusses Signal Integrity Drivers and Challenges
December 14, 2016 | Andy Shaughnessy, PCBDesign007Estimated reading time: 7 minutes
SiSoft has been developing cutting-edge signal integrity simulation and analysis software for over 20 years now. In the last few years, the company has launched a variety of innovative SI tools that help automate tasks that used to take weeks or months to complete. I recently interviewed CEO Barry Katz via email, and he detailed their customers’ challenges, and some of the market drivers in the world of signal integrity.
ANDY SHAUGHNESSY: SiSoft has rolled out a lot of new features in the 2016 software suite. Tell us about some of your customers’ challenges that lead to these new features. Let’s start with OptimEye.
BARRY KATZ: Integration and GHz signaling is moving signal integrity inside the chips, and radically changing the problem my customer is solving. While it’s still important to carefully route a PCB, achieving clean signaling is increasingly dependent on correctly configuring IC equalization. And that’s no simple task, because as we passed through 10 Gbps, customers were confronted with millions of equalization options. With so many choices, how can you determine which one is optimal? This is a very different problem than figuring out the value and placement of termination resistors (which have also been integrated). Because customers didn’t have a fast, automated way to optimize equalization configurations, they were adding extraneous components, buying expensive materials, and unnecessarily shortening connections and lowering data rates. There were a lot of growing pains.
OptimEye tackles the configuration optimization problem head-on. Our DesignCon 2016 paper[1] explains how one customer used OptimEye to remove dozens of components while making their links 25% longer with 60% better performance. This illustrates how important optimal equalization implemented as IC register values can be. SiSoft thrives on solving problems like this. It is perfect for us because link optimization is a system-level problem and we hold all the pieces of the puzzle to get it right; it can’t be solved efficiently by the designer of the transmitter, receiver, or passive channel in isolation of the others. Indeed, the millions of configuration choices illustrate that the best thing each designer could do was offer a range of options because they did not know how the connection would eventually be implemented in a system. So, because we see the whole system, it is our job to resolve the settings in an optimal way. And when you do that, a typical link can achieve 100% better performance, as we demonstrated in our OptimEye Webinar, with only a software change. So, you see what I mean when I say SI is moving inside the chips.
SHAUGHNESSY: What sort of time does this save a typical SI engineer?
KATZ: Months. Particularly when designing systems with dozens or even thousands of links. Think of it: thousands of links and each one has millions of configuration options. How are you going to solve that? Sounds like a great place for compute power and advanced algorithms to step in, right? Today’s SI engineer is sweeping through thousands of setting options, measuring the results, and eventually converging on an acceptable choice. That approach requires hours of labor and simulation to resolve a single link while OptimEye finds the answer in seconds. Increasing compute horsepower has enabled a few significant breakthroughs in the history of SI, and this is one of them. Unfortunately, in absence of an automated solution like OptimEye, about half the industry isn’t even trying to solve the problem and letting the ICs use power-up defaults which, because they’re slanted towards worst-case scenarios, deliver terrible performance on a typical link and sometimes don’t even work. So you see why we’ve made significant investment in OptimEye and are excited to make this technology available.
SHAUGHNESSY: Let’s talk about STATify. What were some of the drivers behind it?
KATZ: When we analyze serial links with OptimEye or otherwise, the active Tx and Rx models are typically implemented using the IBIS-AMI standard, which allows a variety of model styles that support different types of analysis. So, interoperability gets interesting when interconnected Tx and Rx models are of different styles, causing some analysis types to yield unreliable results, as we detailed in a paper at DesignCon 2015[2]. So you had to know what you were doing. But now with STATify, everything “just works.” That’s the good news at a high level. Customers can now run statistical analysis with models that don’t support it, and that is quite a few of them, because we “STATifyd” them. This not only enhances usability, but also has advantages when determining equalization schemes because equalized pulse responses are always available. There’s a lot you can tell from a pulse response when you know what you’re looking at. There’s a lot we could say about STATify, like the way it helps predict low-probability errors without simulating lots of bits, but that’s the basics. It’s a unique capability that we add to our list of firsts in the IBIS-AMI space.
SHAUGHNESSY: Your customers are dealing with huge amounts of data when sweeping a pre-layout solution space or simulating thousands of post-layout nets. Why don’t you explain how that’s traditionally been done, and then how it’s done with the data mining/management capability?
Page 1 of 2
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Automated Production Equipment and Manncorp Announce Strategic Partnership to Expand SMT Solutions for U.S. Electronics Manufacturers
08/06/2025 | Automated Production EquipmentAutomated Production Equipment (APE), a trusted supplier of high-performance soldering and rework systems, proudly announces a strategic partnership with Manncorp, a leading provider of Surface Mount Technology (SMT) production equipment. This collaboration brings together two industry leaders to deliver expanded, end-to-end SMT solutions to electronics manufacturers across North America.