-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueSignal Integrity
If you don’t have signal integrity problems now, you will eventually. This month, our expert contributors share a variety of SI techniques that can help designers avoid ground bounce, crosstalk, parasitic issues, and much more.
Proper Floor Planning
Floor planning decisions can make or break performance, manufacturability, and timelines. This month’s contributors weigh in with their best practices for proper floor planning and specific strategies to get it right.
Showing Some Constraint
A strong design constraint strategy carefully balances a wide range of electrical and manufacturing trade-offs. This month, we explore the key requirements, common challenges, and best practices behind building an effective constraint strategy.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
Got Questions? Standards Have the Answers
October 19, 2023 | I-Connect007 Editorial TeamEstimated reading time: 2 minutes

The I-Connect007 Editorial Team recently spoke with Gerry Partida, vice president of technology at Summit Interconnect, and co-chair of the IPC-6012 committee. Gerry has been involved with standards development for years, and he believes that adhering to IPC’s standards and specifications has been a big part of Summit’s success.
In this interview, Gerry explains how Summit utilizes standards, manufacturing data, and information to reduce re-spins and scrap while increasing yield and profitability. He also discusses the repercussions that can occur when designers don’t follow IPC standards. As Gerry points out, everything you need to know is in the standards, so why not follow them?
Nolan Johnson: Gerry, we’ve spoken before about Summit’s use of manufacturing data, including microvia modeling. Tell us about how this all works with DFM rules and IPC standards.
Gerry Partida: Yes, we try to use data and information to make good decisions. We’ve been talking over the last couple of years about modeling microvia reliability. But we also use our ERP systems to collect data, and then look at that data for our yields. If there’s a defect, we can track it to see what has caused it. Then if we buy new equipment to solve and bring that defect rate down, we can track it to see whether our investment is going through to work it out. COO Sean Patterson believes that we are a technology company that owns board shops, so we want to use technology and the tools available to manage and do things in an intelligent manner.
Traditionally, the board industry would just do another re-spin and not analyze what is working and what is not, what the yields are, etc. At times I'll get a very challenging design from a customer who didn't follow IPC rules, and we’ll say, “No, this is not to the reliability that you require.” They’ll reply, “We've been getting these boards built for years,” and I’m thinking, “I understand what you're saying. You've been receiving good boards, but you do not know what is happening to make the quantity of your good boards.” Their fabricator may have had to throw away 50% or 75% of the boards that they produced to get that 100% deliverable.
To read this entire conversation, which appeared in the October 2023 issue of Design007 Magazine, click here.
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Dan’s Biz Bookshelf: ‘Still Broke: Walmart’s Remarkable Transformation'
09/11/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfRick Wartzman’s Still Broke: Walmart’s Remarkable Transformation and the Limits of Socially Conscious Capitalism is both a wake-up call and a mirror—showing us things we might not want to admit. He doesn’t come out swinging with anti-corporate rage or idealistic fluff. No, he does something more powerful. He tells the plain, honest, uncomfortable truth, and those with a stake in business, leadership, or the American economy should read this book.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/05/2025 | Andy Shaughnessy, I-Connect007It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good. It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us.
Kris Moyer Discusses His Emerging Design Technologies Class
09/04/2025 | Marcy LaRont, I-Connect007Kris Moyer, a design instructor for the Global Electronics Association, will be teaching his advanced PCB design class this fall. If you’re ready to level up your design education, you won’t want to miss this interview. The PCB Design for Emerging Design Technologies course is designed to provide the skills necessary to create PCB/PBA designs that require cutting-edge emerging design technologies and comply with all necessary IPC standards, including new standards being developed in this area.
It's Only Common Sense: The Evolution of Prospecting
09/08/2025 | Dan Beaulieu -- Column: It's Only Common SenseCold calling isn’t dead. I don’t care what the LinkedIn gurus or the TikTok “sales coaches” say. Picking up the phone and talking to another human being is still one of the fastest ways to grow your business. But (and it’s a big but), cold calling is different now. The world and buyers have changed. You can’t smile-and-dial like it’s 1987, reading the same tired script, hoping the gatekeeper is too bored to block you. If you’re still cold calling the old way—no research, relationship, or relevance—you’re showing up to a gunfight with a butter knife.
It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense
08/25/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.