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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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ASC Sunstone Circuits Promotes Kelly Atay to Marketing and Sales Manager
March 4, 2024 | ASC SunstoneEstimated reading time: 1 minute
Matt Stevenson, vice-president, and general manager of ASC Sunstone, announces the promotion of long-time employee Kelly Atay to the position of marketing and sales manager. In her new role, Atay will assume the responsibility of managing the company’s customer service team and handling all marketing as well.
When making the announcement, Stevenson commented, “This promotion represents a true initiative to make the company’s customer experience the best in the industry. Besides increasing our division’s technology capabilities since becoming part of the American Standard Circuits family one of our missions is focusing on delivering outstanding customer service. There is no doubt that with her experience and talents, Ms. Atay is the right person for the job. We look forward to Kelly leading the way to providing our customers with the best service possible.”
Educational titles from ASC Sunstone:
- Podcast: On the Line with...ASC Sunstone, Designing for Reality
- The Printed Circuit Designer’s Guide to… Designing for Reality
- The Printed Circuit Designer’s Guide to… Fundamentals of RF/Microwave PCBs
- The Printed Circuit Designer’s Guide to… Flex and Rigid-Flex Fundamentals
- The Companion Guide to Flex and Rigid-Flex Fundamentals
- The Printed Circuit Designer’s Guide to… Thermal Management: A Fabricator's Perspective
Visit I-007eBooks.com to download these and other free titles.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
It’s Only Common Sense: Complexity Is the Enemy of Profit
05/11/2026 | Dan Beaulieu -- Column: It's Only Common SenseComplexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.
Ventec Evaluates US Manufacturing Facility to Support North American Growth
04/28/2026 | Ventec International GroupVentec International Group today announced that it is evaluating the potential establishment of a manufacturing facility in the United States to support its growing North American customer base with high-performance laminate and prepreg materials.
The Chemical Connection: When the Industry Moves Faster Than the Standards
04/29/2026 | Don Ball -- Column: The Chemical ConnectionAs a supplier of wet processing equipment, we have rules and standards we must adhere to, including both regional and national electrical codes and safety and environmental regulations, as well as myriad other standards to make the equipment safe to use. Things are a little different when it comes to rules and standards for manufacturing PCBs, though, because technical advances and requirements change so quickly that standards can’t keep up.
AI Revolutionizing Electronics Manufacturing with Burkle
04/23/2026 | Real Time with... APEX EXPOExplore the transformative impact of artificial intelligence on the electronics industry with Andy Turner, president and CEO of Burkle North America. Discover how AI is revolutionizing customer support, enhancing product development, and enabling scalable manufacturing solutions. Learn how Burkle leverages AI to optimize operations, improve customer satisfaction, and support entrepreneurs in achieving their business goals.