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The Knowledge Base: Cultivating Your Brand in the Age of Connection
Reflections and Priorities: An Update to I-Connect007 Readers
June 24, 2025 | Marcy LaRont, I-Connect007Estimated reading time: 1 minute
Dear I-Connect007 Readers, Partners, and Contributors,
The electronics and manufacturing industry is evolving rapidly—with new technologies, deeper global connections, and a growing drive toward sustainability. To reflect these changes and our place in this dynamic space, we’re refreshing our brand.
Our new green logo represents growth, renewal, and our shared commitment to sustainable progress. It also signals our focus on fresh thinking and a future-oriented mindset.
Along with this visual update, we’re proud to introduce our new tagline: “The Global Electronics Resource.” It speaks to our mission—to be your trusted source for original content, news, and insights that connect and empower professionals across the electronics industry worldwide.
This update also aligns with our strengthened partnership with IPC—now Global Electronics Association—as we continue expanding our reach and relevance. While our core values remain unchanged, this rebrand signals our commitment to meet the future with purpose and collaboration.
Thank you for being part of our journey. I’d love to hear your thoughts—feel free to reach out to me anytime at marcy@iconnect007.com.
Sincerely,
Marcy M. LaRont
Executive Director
I-Connect007/Global Electronics Association Publishing Group
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