The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
Punching Out: How Are the Big Boys in Electronics Doing?
It’s Only Common Sense: Complexity Is the Enemy of Profit
Summer Vacation at AT&S: Welcome to World of Experience
August 6, 2025 | AT&SEstimated reading time: 2 minutes
Welcome to the cool world of microelectronics. At AT&S, high-quality IC substrates and printed circuit boards are produced for prominent customers from the high-tech world, which have essential functions in smartphones, smartwatches and laptops and are also indispensable in airplanes, electric cars, satellites and many applications of digital life.
In the World of Experience
“Erlebniswelt Wirtschaft” is a successful concept of the Styrian economy: innovative companies open their doors to interested visitors who can take a look behind the scenes of production in exciting, creatively designed experience tours. More than 4.5 million visitors have taken part in tours in Styria since 2010. The new AT&S World of Experience in Leoben, opened in 2023, impresses with interactive multimedia stations, a 3D cinema and popular “Line Tours” into selected production areas. The tours amaze young and old, people with no prior technical knowledge and experts alike.
Eberhard Schrempf praised the AT&S experience tour as “particularly impressive” in the review article (“Where innovation becomes a hit with the public”) in the business magazine “SPIRIT of Styria” on the occasion of the 15-year-anniversary. As Managing Director of Creative Industries Styria (CIS), he managed the project implementation. “It’s impressive how the otherwise invisible production of tiny but indispensable high-tech components for our everyday lives is brought closer to us at AT&S.”
Dates still available in Leoben
This journey of discovery can even be booked as a vacation program now, with guided tours and the expertise of AT&S tour guides, in groups and as individuals. The next available dates are offered by AT&S during school vacations on August 21 and September 4 (each 2 pm, approx. 90 min). The next date on September 25 will be the start of the autumn program. The tours can be booked via the AT&S website, see link. Please note: The AT&S World of Experience is not suitable for small children. For tours in English, please contact the events department directly.
Gerald Reischl, Head of the AT&S Communications Department, emphasizes: “The World of Experience combines technology, sustainability and visions of the future in a fascinating way – a visit that excites and inspires.”
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Gapwaves, AT&S Make Cars More Perceptive
05/13/2026 | AT&SSwedish waveguide company Gapwaves and Austrian microelectronics manufacturer AT&S have entered into a cooperation to industrialize high‑precision waveguide antenna layers for automotive radar applications.
It’s Only Common Sense: Complexity Is the Enemy of Profit
05/11/2026 | Dan Beaulieu -- Column: It's Only Common SenseComplexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.
Next Generation Microelectronics: AT&S Honors Top Apprentices
05/04/2026 | AT&SThe Austrian high-tech company AT&S is a global player in the world of microelectronics. Driven in particular by the boom in applications related to artificial intelligence (AI), IC substrates and high-tech printed circuit boards from AT&S are currently in strong demand.
May SMT007 Magazine: Putting North America in Focus
05/04/2026 | I-Connect007 Editorial TeamA North America spotlight exploring tariffs, reshoring, AI demand, and supply chain challenges. Plus, insights on cybersecurity, workforce development, and the evolving role of U.S. electronics manufacturing. Read this issue of SMT007 Magazine now and see where the region is headed.
ASC’s John Johnson Bullish on the U.S. and High-tech PCBs
04/28/2026 | Marcy LaRont, I-Connect007It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.