-
-
News
News Highlights
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueAll About That Route
Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.
Creating the Ideal Data Package
Why is it so difficult to create the ideal data package? Many of these simple errors can be alleviated by paying attention to detail—and knowing what issues to look out for. So, this month, our experts weigh in on the best practices for creating the ideal design data package for your design.
Designing Through the Noise
Our experts discuss the constantly evolving world of RF design, including the many tradeoffs, material considerations, and design tips and techniques that designers and design engineers need to know to succeed in this high-frequency realm.
- Articles
- Columns
- Links
- Media kit
||| MENU - design007 Magazine
SouthCom Technologies Wins Distributor of the Year for Pulsonix
September 2, 2015 | PulsonixEstimated reading time: 1 minute
WestDev Ltd., the EDA company delivering technology-leading PCB design solutions, has named SouthCom Technologies the winner of its Distributor of the Year award.
SouthCom Technologies’ development and growth of Pulsonix in the North American market since their introduction in 2012 has brought a significant sales and service representation not previously seen for the product range.
“Since the appointment of SouthCom in North America three years ago, we have seen exponential growth in North America. Year-on-year sales have accelerated beyond our expectations as more and more engineers come into contact with Pulsonix,” said Marketing Director Bob Williams. “We attribute this to the hard effort from those both at SouthCom Technologies and at the Pulsonix development HQ in the United Kingdom. We are at a stage now where we have a synergistic process between SouthCom Technologies and those within Pulsonix, I believe this is truly benefiting our North American customers. They are seeing the true benefits of Pulsonix, and this is not just down to the software itself, it’s the people within the company. Together with SouthCom, we are bringing ourselves closer to the end user, listening to them and acting on their suggestions straight away.”
Jim Southward, founder and CEO of SouthCom Technologies, commented, “Sales have grown significantly for us in North America. Pulsonix fits well in the market with its very attractive price to performance ratio. Our working methodologies and practices along with extensive knowledge of the EDA market have enabled us to penetrate into North America with significant success. Our ethos of providing high quality solutions, be they products or services has been recognised with this award from WestDev.”
Pulsonix Overview
Introduced in 2001, Pulsonix EDA software has made its mark to set the standard for high-performance Schematic design capture, simulation, PCB layout and autorouting. Developed by a dedicated in-house team, each release demonstrates how the fast-growing Pulsonix product is introducing key features to win new business and offer users flexible and highly compatible software that meets the demands of PCB design today. Established in 1998, Westdev is a fast-growing specialist EDA software company based in Gloucestershire, UK.
Suggested Items
DownStream Acquisition Fits Siemens’ ‘Left-Shift’ Model
06/26/2025 | Andy Shaughnessy, I-Connect007I recently spoke to DownStream Technologies founder Joe Clark about the company’s acquisition by Siemens. We were later joined by A.J. Incorvaia, Siemens’ senior VP of electronic board systems. Joe discussed how he, Rick Almeida, and Ken Tepper launched the company in the months after 9/11 and how the acquisition came about. A.J. provides some background on the acquisition and explains why the companies’ tools are complementary.
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
06/26/2025 | John Watson -- Column: Elementary, Mr. WatsonThere's a story about a young woman preparing a holiday ham. Before putting it in the pan, she cuts off the ends. When asked why, she shrugs and says, "That's how my mom always did it." She asks her mother, who gives the same answer. Eventually, the question reaches Grandma, who laughs and says, "Oh, I only cut the ends off because my pan was too small." This story is a powerful analogy for how many PCB designers approach routing today.
Siemens Turbocharges Semiconductor and PCB Design Portfolio with Generative and Agentic AI
06/24/2025 | SiemensAt the 2025 Design Automation Conference, Siemens Digital Industries Software today unveiled its AI-enhanced toolset for the EDA design flow.
Cadence AI Autorouter May Transform the Landscape
06/19/2025 | Andy Shaughnessy, Design007 MagazinePatrick Davis, product management director with Cadence Design Systems, discusses advancements in autorouting technology, including AI. He emphasizes a holistic approach that enhances placement and power distribution before routing. He points out that younger engineers seem more likely to embrace autorouting, while the veteran designers are still wary of giving up too much control. Will AI help autorouters finally gain industry-wide acceptance?
Beyond Design: The Metamorphosis of the PCB Router
06/18/2025 | Barry Olney -- Column: Beyond DesignThe traditional PCB design process is often time-consuming and labor-intensive. Routing a complex PCB layout can consume up to 30% of a designer’s time, and addressing this issue is not straightforward. We have all encountered this scenario: You spend hours setting the constraints and finally hit the Go button, only to be surprised by the lack of visual appeal and the obvious flaws in the result.