Fresh PCB Concepts: Assembly Challenges with Micro Components and Standard Solder Mask Practices
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
Beyond Design: The Metamorphosis of the PCB Router
Mentor Graphics Names New President and Managing Director for Japan
February 23, 2017 | Mentor GraphicsEstimated reading time: 1 minute
Mentor Graphics Corp. today announced that Yukio Tsuchida has been engaged as the president and managing director of Mentor Graphics Japan Co., Ltd. He will be responsible for leading the local sales and technical organizations and developing and executing the company’s business strategy in Japan.
During 32 years in the IT industry, Mr. Tsuchida has held numerous executive leadership roles in sales, marketing, product management and country general management. He was most recently the director of Asia Pacific Industry Sales with Autodesk, where he ran the sales and technical support organizations for AEC industry accounts in the Asia Pacific region. Prior to Autodesk, he was the president and managing director of Xyratex Japan Co., Ltd., the Japanese branch of a UK-based data storage solutions company.
Mr. Tsuchida spent 22 years at IBM in a succession of increasingly responsible and senior sales leadership roles. These included managing large Japanese automotive and telecommunications accounts at IBM Japan and IBM Corporation in the U.S., and product sales and marketing organizations for enterprise servers and data storage in the Systems and Technology Group at IBM. He has a B.S. in Material Engineering from Yokohama National University.
“Tsuchida-san has experience in country management, global large enterprise account development and sales execution, plus in-depth knowledge of the automotive market gained over 15 years of experience in that industry,” said Walden C. Rhines, chairman and CEO of Mentor Graphics. “We look forward to his leadership of Mentor’s Japan organization.”
About Mentor Graphics
Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of approximately $1.18 billion. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site: http://www.mentor.com/.
Share on:
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
06/27/2025 | Nolan Johnson, I-Connect007While news outside our industry keeps our attention occupied, the big news inside the industry is the rechristening of IPC as the Global Electronics Association. My must-reads begins with Marcy LaRont’s exclusive and informative interview with Dr. John Mitchell, president and CEO of the Global Electronics Association. For designers, have we finally reached the point in time where autorouters will fulfill their potential?
Reflections and Priorities: An Update to I-Connect007 Readers
06/24/2025 | Marcy LaRont, I-Connect007The electronics and manufacturing industry is evolving rapidly—with new technologies, deeper global connections, and a growing drive toward sustainability. To reflect these changes and our place in this dynamic space, we’re refreshing our brand.
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
06/24/2025 | Mike Konrad -- Column: The Knowledge BaseAs the electronics manufacturing industry races to meet rising global demand and technological complexity, the need for a highly skilled, future-ready workforce has never been greater. At the forefront of addressing this challenge is The Electronics Manufacturing & Assembly Collaborative (EMAC)—a national initiative dedicated to strengthening the talent pipeline through strategic collaboration with SMTA, education, and government stakeholders.
IPC Rebrands as Global Electronics Association: Interview With Dr. John W. Mitchell
06/22/2025 | Marcy LaRont, I-Connect007Today, following a major announcement, IPC is embracing the rapid advancement of technology with a bold decision to change its name to the Global Electronics Association. This name more accurately reflects the full breadth of its work and the modern realities of electronics manufacturing. In this exclusive interview, Global Electronics Association President and CEO Dr. John W. Mitchell shares the story behind the rebrand: Why now, what it means for the industry, and how it aligns with the organization’s mission.
Global Electronics Association Debuts; New Name Elevates IPC’s 70-Year Legacy as Voice of $6 Trillion Electronics Industry
06/25/2025 | Global Electronics AssociationToday begins a new chapter for IPC as it officially becomes the Global Electronics Association, reflecting its role as the voice of the electronics industry. Guided by the vision of “Better electronics for a better world,” the Global Electronics Association (electronics.org) is dedicated to enhancing supply chain resilience and promoting accelerated growth through engagement with more than 3,000 member companies, thousands of partners, and dozens of governments across the globe.