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Real Time with... THECA 2026: Global Electronics Association on PCB Growth, Standards, and Emerging Technology

09/04/2026 | Real Time with... THECA
David Bergman, VP of International Relations at the Global Electronics Association, talks with Marcy LaRont about his privilege in being involved in THPCA from early on and the strategic opportunity for the Association to make a difference in Thailand's growing electronics industry through standards and education. Also as an active member of the Electronic Circuit World Council (ECWC) (which occurs every three years) Mr. Bergman discusses plans for ECWC17 which will take place next year with THECA 2027, highlighting Thailand's role in electronics manufacturing.

Real Time with... THECA 2026: Reliability Assessment Solutions Inc. on Smarter Electronics Testing

09/02/2026 | Real Time with... THECA
Bob Neves, CEO of Reliability Assessment Solutions Inc., examines how electronics companies can approach product reliability more realistically. Drawing on concepts from his book, The Printed Circuit Assembler’s Guide to...Via Structures: Reflow Process Survivability, Reliability, and Robustness, he describes the three Rs of via testing and reliability and stresses the importance of truly understanding the type of testing required in each specific use case. He warns that poorly aligned accelerated testing can lead to inaccurate life predictions, unnecessary over-engineering, and higher costs.

The USMCA Six-Year Review: Why Electronics Manufacturers Should Be Paying Attention

06/09/2026 | James Kim, Arentfox Schiff LLP
For most of the past five years, the U.S.–Mexico–Canada Agreement (USMCA) has been the workhorse of the North American electronics supply chain. It is the legal backbone that allows a PCB fabricated in Asia to be populated in Mexico, tested in Texas, and shipped to a Canadian OEM without anyone paying a tariff at any of the three borders. That arrangement is now up for review, and the outcome will matter to anyone in electronics manufacturing who depends on cross-border production.

Five Questions With… Sydney Xiao, President, East Asia Region, Global Electronics Association

06/04/2026 | Global Electronics Association
AI infrastructure is reshaping the electronics industry, shifting demand from consumer products to high-performance computing systems and driving new opportunities and challenges across the global supply chain. In this edition of “Five Questions With…,” Sydney Xiao highlights the growing importance of talent development, supply chain resilience, collaboration, and standards as companies navigate rapid technological and geopolitical change.

It's Only Common Sense: See Your Marketing as a Discipline, Not a Department

04/27/2026 | Dan Beaulieu -- Column: It's Only Common Sense
What does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
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