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The Government Circuit: New Council Now Helps Shape Policy Decisions in the Electronics Supply Chain

07/07/2026 | Chris Mitchell -- Column: The Government Circuit
I’m regularly on Capitol Hill, talking about the foundational importance of PCBs and other essential pieces of the electronics supply chain. I find that policymakers work hard to make informed decisions that affect our $6 trillion industry, yet they don’t always have a complete picture of how interconnected our industry has become. A component decision in Arizona can ripple through a PCB line in Guadalajara, a materials plant in Penang, and ultimately the manufacturers that depend on both. That’s why the global electronics industry needs a unified, coordinated voice to help policymakers understand those connections before decisions are made, so policies strengthen the entire electronics supply chain rather than one segment at the expense of another. 

It’s Only Common Sense: The Underrated Business Strategy of Joy

07/06/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Somewhere along the way, businesses have become far too serious for its own good. We’ve started believing that exhaustion is proof of commitment, being stressed means importance, and that the more pressure we feel, the more productive we are. Entire workplaces have slowly lost their sense of fun, creativity, and humanity because our leaders became convinced that joy somehow distracts from performance instead of fueling it. I think that is one of the biggest mistakes modern companies make.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

07/03/2026 | Nolan Johnson, SMT007 Magazine
Today is a holiday in the U.S., the 250th anniversary of the signing of the Declaration of Independence, the document that launched the 13 British colonies on the path to becoming an independent country. The news, however, continues regardless of the day or the country being celebrated. Here are my top picks for the week. This week, I’m drawing attention to three news items on the shifting component supply chain balance. I’ve also selected the July issue of SMT007 Magazine on setup time optimization, and Steph Chavez’s column on digital twins.

It’s Only Common Sense: Stay Curious, My Friends

06/15/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve met people in business who act like curiosity is a weakness. They think asking questions makes them look inexperienced or uninformed. They throw around buzzwords and charts. They look serious in meetings, yet hope no one asks them a direct question. Meanwhile, the truly smart people in the room are willing to raise their hands and ask for the explanation. Curious people almost always outperform know-it-alls. Why? Because curious people keep learning. The world changes far too quickly for anybody to stop learning. Especially now.

The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.
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