Cirtronics Highlights Culture of Service and Inclusion

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Cirtronics is a woman-owned manufacturer located in southern New Hampshire. An international group of primarily female entrepreneurial guests visited Cirtronics to learn how to cultivate a culture of service and inclusion.

The tour program was part of the U.S. Department of State partnership with the World Affairs Council of New Hampshire focused on Women and Entrepreneurship. Cirtronics was a tour of choice because of its positive reputation in the community as a service-based leader and a woman-owned contract manufacturer.

"We were honored to be selected as a tour site for this program. It shows how important it is to highlight successful women-owned companies to other female leaders. This group of smart, ambitious and talented young women were able to see what their companies can become if they stay true to their vision," said Gerardine Ferlins, president and CEO of Cirtronics. "Many requested insights into our culture creation and sustainability. It starts with a vision of service. How do I serve my employees, my customers and my community? And this leads to a shared sense of responsibility, along with feelings of inclusion, and naturally occurring teamwork and collaboration."

Yale Soares, an entrepreneur whose Brazilian company teaches free programming online, gave this feedback: "I was really impressed by the company and the culture Mrs. Ferlins created with over 200 collaborators. The thing I liked the most, besides having a woman in front of a technology company, is the idea of servant leadership. This is exactly what I believe. A leader is someone ready to serve the others and facilitate their job inside the institution. I was very impressed by how a strong culture and an active HR works well with a company of over 200 people."

Creating a Culture of Ownership

When asked her insights into how to succeed in creating such a strong culture of service and belonging, Ferlins offered the following, "One of my main messages is simple but challenging. Know yourself: Know who you are, your ethics, values, and belief systems. There is no one blueprint for success. Trust yourself. Keep doing things your way, and this will gather those around you who want to work that way too. A culture where people truly feel wanted and engaged will result in productivity.”

Another tour attendee remarked, “I really enjoyed the visit at Cirtronics. It was inspiring to see how they make every effort to empower their employees to make them feel like they are part of the success and growth!”

 About The World Affairs Council, New Hampshire

The World Affairs Council of New Hampshire is a non-profit, non-partisan organization fostering learning, discussion and citizen involvement in world affairs since 1954. The Council is preparing the Granite State for a global future by creating and sustaining international connections that enhance the state's cultural, economic and civic life; building global knowledge and understanding through educational programs for communities and schools on foreign policy;

and furthering the development of international leaders in partnership with the U.S. State Department.  

About Cirtronics

Cirtronics, located in Southern New Hampshire, offers expertise and experience manufacturing complex and quality-sensitive products for markets such as robotics, medical technology, security, defense, and other industrial applications. Cirtronics’ fully integrated and responsive manufacturing and logistics services are tailored to the needs of each customer. Cirtronics is ISO certified, FDA and ITAR registered, and a woman-owned small business.