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The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

08/12/2026 | Brittany Martin -- Column: The Marketing Minute
This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

Designing for the Human Eye: Three Lessons Every PCB Designer Should Know About LED Displays

08/06/2026 | Stephen V. Chavez, Siemens EDA and PCEA
A display is one of the few electronic subsystems where PCB design decisions become visible to the end user. A few milliohms of resistance, a slight impedance discontinuity, or a few degrees of temperature difference may never matter elsewhere in the product. In an LED display, however, those same design decisions can become a visible defect. Behold the power of the human eye. Over the years, I've reviewed hundreds of PCB layouts spanning everything from industrial controls and aerospace electronics to medical devices and high-speed computing systems. Every design presents its own unique challenges, but display electronics have always stood apart.

3 Key Takeaways: Design for Test Starts Long Before the First Test

08/05/2026 | I-Connect007 Editorial Team
Design for test has traditionally been viewed as the last checkpoint before a product enters production. Bert Horner's The Printed Circuit Assembler's Guide to... Design for Test challenges that thinking. In his book, he argues that testability should influence every stage of PCB and CCA development, from the first schematic through layout, manufacturing, inspection, and long-term product support. The result is a practical guide that connects engineering decisions with measurable manufacturing outcomes.

Diversification: Where Do You Grow From Here?

08/05/2026 | Dan Beaulieu, D.B. Management Group
Our industry has long operated on a relatively straightforward formula:  invest in equipment, build a solid production team, develop reliable manufacturing processes, and compete for business based on quality, delivery, and price. If a shop maintained strong relationships with customers and consistently delivered dependable work, there was every reason to believe the business would continue growing steadily for years. In many ways, this model built the modern PCB industry. But the environment surrounding electronics manufacturing has changed dramatically, and I am concerned that many U.S. domestic fabricators have not fully adjusted to these changes.

Elementary, Mr. Watson: Inside the Display Power Loop

08/06/2026 | John Watson -- Column: Elementary, Mr. Watson
In my previous column, I traced the evolution from fixed physical interfaces to dynamic, software-defined displays, and saw how a familiar model of input and output slowly gave way to something far more fluid. That foundation begs the question: If the display has become the center of interaction, what does that change about how we design the systems behind it?
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