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Suggested Items

It’s Only Common Sense: Complexity Is the Enemy of Profit

05/11/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Complexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.

Designing Without a Rulebook: When Engineering Becomes Innovation

05/05/2026 | Stephen V. Chavez, Siemens EDA
What if the very rules that made you successful as a PCB designer are the ones now holding you back? This reminds me of walking the floor and attending sessions at both PCB West 2025 and APEX EXPO 2026, where one common theme stood out: More designs with traditional PCB “best practices” simply don’t apply. It’s not because they’re wrong, but because the problems we’re solving have fundamentally changed. In some cases, those best practices can actually limit performance. This is where PCB design moves beyond optimization and into something far more challenging: designing without a rulebook.

ASC’s John Johnson Bullish on the U.S. and High-tech PCBs

04/28/2026 | Marcy LaRont, I-Connect007
It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.

Wire Harness Taking a Step in the Right Direction

04/08/2026 | Nolan Johnson, SMT007 Magazine
To fully understand the modernization of wire harness design and assembly, we met with members of the Innovation Advisory Team for the Wire Harness Manufacturer’s Association (WHMA) to outline the current challenges facing wire harnesses and the specific steps to implement a digital data flow from OEM to manufacturer and back. In some ways, the wire harness industry is moving from 19th-century to 21st-century technology. But in the meantime, the real challenge isn’t building the harness—manufacturers are very good at that.

Lockheed Martin Ships 2nd Aegis Vessel Set with AN/SPY-7 Radar to Japan

03/16/2026 | Lockheed Martin
Lockheed Martin, successfully delivered the second Aegis System Equipped Vessel (ASEV) shipset of AN/SPY-7(V)1 radar equipment to the Japan Ministry of Defense (JMOD).
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