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It’s Only Common Sense: Selling to Today's Generation of Buyers

06/30/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Millennials and Gen Z hold significant purchasing power and influence in industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.

Specially Developed for Laser Plastic Welding from LPKF

06/25/2025 | LPKF
LPKF introduces TherMoPro, a thermographic analysis system specifically developed for laser plastic welding that transforms thermal data into concrete actionable insights. Through automated capture, evaluation, and interpretation of surface temperature patterns immediately after welding, the system provides unprecedented process transparency that correlates with product joining quality and long-term product stability.

Chiplets and the Like are Redefining Microelectronics

06/25/2025 | productronica
The performance of modern AI and high-performance computing applications can only be achieved with high-performance semiconductor technology.

Excellon Installs COBRA Hybrid Laser at Innovative Circuits

06/23/2025 | Excellon
Excellon is pleased to announce the successful installation of a second COBRA Hybrid Laser System at Innovative Circuits, located in Alpharetta, Georgia. The Excellon COBRA Hybrid Laser System uniquely combines both UV and CO₂ (IR) laser sources on a single platform—making it ideal for high-density prototype and production printed circuit boards (PCBs).

Smart Automation: The Power of Data Integration in Electronics Manufacturing

06/24/2025 | Josh Casper -- Column: Smart Automation
As EMS companies adopt automation, machine data collection and integration are among the biggest challenges. It’s now commonplace for equipment to collect and output vast amounts of data, sometimes more than a manufacturer knows what to do with. While many OEM equipment vendors offer full-line solutions, most EMS companies still take a vendor-agnostic approach, selecting the equipment companies that best serve their needs rather than a single-vendor solution.
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