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New IPC Video Explains Electronics Manufacturing’s Importance in Evocative, People-Centered Language and Imagery
June 2, 2020 | IPCEstimated reading time: 1 minute

A new video from IPC, the global electronics manufacturing association, shows viewers the many ways “our lives and our communities depend on electronics” and invites them to learn more about “the crucial industry that’s at the heart of the modern world.”
The 90-second video features a series of evocative vignettes in which electronics-based devices and systems are making people’s lives safer, healthier, more connected, secure, and fun. The video also demystifies electronics technology by comparing it to the workings of a lightbulb and showing animations of the hard wiring inside consumer devices. The video is free of technical jargon and aims to help tech-centric IPC connect on a gut level with non-industry audiences such as policymakers and educators.
“We want people to take notice of things they’ve always taken for granted and be more curious about this critically important industrial sector,” said Chris Mitchell, IPC vice president of global government relations. “Part of our job in representing the industry is helping people understand what we do and why it matters, and this video is an effort to do that in language and pictures that will resonate with everyone.”
IPC will promote the video to targeted audiences in a campaign spanning YouTube, LinkedIn, Twitter, Facebook, e-mail newsletters, online presentations, and in-person meetings. IPC members are being encouraged to share it with their coworkers, friends, families, elected officials, and local educators and community leaders.
IPC’s embrace of a more people-centered message began last year with its award-winning “Start with the Standards” campaign, which linked IPC’s industry standards program with images of “those who mean the world to us,” including a baby in an incubator; a child in car seat; and a man in an MRI machine.
Most recently, IPC published new data showing that the electronics manufacturing sector supports more than 5.3 million American jobs, pays above-average compensation, and provides critical equipment and inputs to other key sectors including healthcare, transportation, and aerospace.
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TTCI and The Training Connection Strengthen Electronics Manufacturing with Test Services and Training at PCB West 2025
09/16/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a trusted provider of electronic test and manufacturing solutions, and The Training Connection LLC (TTC-LLC) will exhibit at PCB West 2025, taking place Wednesday, October 1, 2025, at the Santa Clara Convention Center in California. Visitors are invited to Booth 113 to explore the companies’ complementary expertise in test engineering services and workforce development for the electronics industry.
Beyond the Board: What Companies Need to Know Before Entering the MilAero PCB Market
09/16/2025 | Jesse Vaughan -- Column: Beyond the BoardThe MilAero electronics supply chain offers opportunities for manufacturers that are both prestigious and strategically important. Serving prime contractors and Tier-1 suppliers can mean long-term program stability and the satisfaction of contributing to national security. At the same time, this sector is unlike commercial electronics in almost every respect. Success requires more than technical capabilities, it requires patience, preparation, attention to detail, and a clear understanding of how the business model differs.
India’s Aerospace and Defence Engineered for Power, Driven by Electronics
09/16/2025 | Gaurab Majumdar, Global Electronics AssociationWith a defence budget of $82.05 billion (2025–26) and a massive $223 billion earmarked for aerospace and defence spending over the next decade, India is rapidly positioning itself as a major player in the global defence and aerospace market.
I-Connect007 Launches Advanced Electronics Packaging Digest
09/15/2025 | I-Connect007I-Connect007 is pleased to announce the launch of Advanced Electronics Packaging Digest (AEPD), a new monthly digital newsletter dedicated to one of the most critical and rapidly evolving areas of electronics manufacturing: advanced packaging at the interconnect level.
Global Interposer Market to Surge Nearly Fivefold by 2034
09/15/2025 | I-Connect007 Editorial TeamRevenue for the global interposer market is projected to climb from $471 million in 2025 to more than $2.3 billion by 2034, according to a new report from Business Research Insights. The growth represents a CAGR of nearly 20 percent over the forecast period.