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New IPC Video Explains Electronics Manufacturing’s Importance in Evocative, People-Centered Language and ImageryJune 2, 2020 | IPC
Estimated reading time: 1 minute
A new video from IPC, the global electronics manufacturing association, shows viewers the many ways “our lives and our communities depend on electronics” and invites them to learn more about “the crucial industry that’s at the heart of the modern world.”
The 90-second video features a series of evocative vignettes in which electronics-based devices and systems are making people’s lives safer, healthier, more connected, secure, and fun. The video also demystifies electronics technology by comparing it to the workings of a lightbulb and showing animations of the hard wiring inside consumer devices. The video is free of technical jargon and aims to help tech-centric IPC connect on a gut level with non-industry audiences such as policymakers and educators.
“We want people to take notice of things they’ve always taken for granted and be more curious about this critically important industrial sector,” said Chris Mitchell, IPC vice president of global government relations. “Part of our job in representing the industry is helping people understand what we do and why it matters, and this video is an effort to do that in language and pictures that will resonate with everyone.”
IPC will promote the video to targeted audiences in a campaign spanning YouTube, LinkedIn, Twitter, Facebook, e-mail newsletters, online presentations, and in-person meetings. IPC members are being encouraged to share it with their coworkers, friends, families, elected officials, and local educators and community leaders.
IPC’s embrace of a more people-centered message began last year with its award-winning “Start with the Standards” campaign, which linked IPC’s industry standards program with images of “those who mean the world to us,” including a baby in an incubator; a child in car seat; and a man in an MRI machine.
Most recently, IPC published new data showing that the electronics manufacturing sector supports more than 5.3 million American jobs, pays above-average compensation, and provides critical equipment and inputs to other key sectors including healthcare, transportation, and aerospace.
ROCKA Solutions is excited to announce that Justin Worden, Vice President of Sales & Marketing, will present at the upcoming SMTA Dallas Expo & Tech Forum. The event is scheduled to take place Tuesday, March 19, 2024 at the Plano Event Center.
KYZEN, the global leader in innovative environmentally friendly cleaning chemistries, is thrilled to announce the premier of a new online video series “Ask Dr. Adam.”
I-Connect007 has just released the latest episode of its podcast series, On the Line with..., which focuses on designing for reality in the electronics industry. In this episode, host Nolan Johnson talks with ASC Sunstone VP/Manager Matt Stevenson about CAD tool features and data formats that help designers make better decisions and transfer better designs to manufacturing.
TT Electronics, a leading provider of global manufacturing solutions and engineered technologies, proudly announces the grand opening of its newest manufacturing facility located in Mexicali, Mexico.
NEOTech Launches World-Class NPI and Electronics Manufacturing Center of Excellence in Silicon Valley, Northern CA02/20/2024 | NEOTech
NEOTech, a leading provider of electronic manufacturing services (EMS), design engineering, and supply chain solutions in the high-tech industrial, medical device, and aerospace/defense markets, is excited to announce the upcoming launch of a state-of-the-art New Product Introduction (NPI) and electronics manufacturing center of excellence at its Fremont, CA facility.